Eight Views of Instructional Design and What They Should Mean to Instructional Designers

  • Andrew S. GibbonsEmail author
Part of the Educational Communications and Technology: Issues and Innovations book series (ECTII)


Eight different views of the design process are described with the purpose of broadening the practitioner’s concept of instructional design. Views both internal and external to instructional design are considered, so that instructional designers can see the traditions of their field in the context of design activity in other professional fields. Examples are drawn from architecture, digital design, team dynamics, organizational behavior, and design studies. Traditional instructional design theories and practices are placed within the context of this expanded panorama of design so that their value is enhanced but also so that the designer understands the source and limits of their value within the context of professional practice. Designers are encouraged to incorporate new terms into their professional language of designing. They are also asked to consider design as an act pursued at different levels of detail. Design at each level is influenced by principles that pertain to that level but which must be folded harmoniously into a completed design.


Design process Design methods Design studies Architecture Professional 


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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  1. 1.Brigham Young UniversityProvoUSA

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