Data Preparation and Preliminary Analysis

  • S. SreejeshEmail author
  • Sanjay Mohapatra
  • M. R. Anusree


After data collection is over and all completed questionnaires are in hand, a researcher has to analyse the data collected through the research.


Data Mining Data Mining Technique Data Cleaning Cross Tabulation Code Book 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


  1. Beegle RH (1981) ‘How Does the Field Rate?’ Advertising age. Oct. 20, 1980. Need honesty, better quality from research suppliers, field services’. Marketing News. 18 Sept 1981Google Scholar
  2. Donald RC, Pamela SS (1999) Business research methods sixth edition. Tata McGraw-Hill, New Delhi, p 458)Google Scholar

Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  1. 1.IBS HyderabadIFHE UniversityHyderabadIndia
  2. 2.Xavier Institute of ManagementBhubaneswarIndia
  3. 3.Department of StatisticsUniversity of KeralaTrivandrumIndia

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