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Business Research Design: Exploratory, Descriptive and Causal Designs

  • S. SreejeshEmail author
  • Sanjay Mohapatra
  • M. R. Anusree
Chapter
  • 16k Downloads

Abstract

The objective of this chapter is to define and explain research design in detail. In this chapter, we discussed three major types of research designs, such as exploratory, descriptive and causal research designs. We also explained the mode of data used in each of these designs and the techniques to collect these data, which would ultimately helps the researcher to decide appropriate analysis technique. This chapter concludes with budgeting and scheduling of a business research project and elaborated the guidelines for writing a business research proposal. This chapter designed in such a way that the reader can appreciate these concepts by considering the examples and cartoon illustrations, which would better elicit and convince the concept understanding.

Keywords

Focus Group Secondary Data Personal Interview Test Unit Extraneous Variable 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

  1. ASQ Statistics Division Newsletter (2000), vol 19(issue 2) Google Scholar
  2. Beri GC (1989) Marketing research, 1st edn. Tata McGraw-Hill, New DelhiGoogle Scholar
  3. Cook T, Campbell D (1979) Quasi experimentation: design and analysis issues for field settings. Houghton Mifflin Company, BostonGoogle Scholar
  4. Sudman S (1980) Improving the quality of shopping centre sampling. J Mark Res 17:423–431Google Scholar
  5. Zikmund WG (2003) Business research methods, 7th edn. Thomson South-Western, Singapore, p 281Google Scholar

Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  1. 1.IBS HyderabadIFHE UniversityHyderabadIndia
  2. 2.Xavier Institute of ManagementBhubaneswarIndia
  3. 3.Department of StatisticsUniversity of KeralaTrivandrumIndia

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