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Business Research Process

  • S. SreejeshEmail author
  • Sanjay Mohapatra
  • M. R. Anusree
Chapter
  • 14k Downloads

Abstract

The business research process involves a series of steps that systematically investigate a problem or an opportunity facing the organization. The sequence of steps involved in the business research process are as follows: problem/opportunity identification and formulation, planning a research design, selecting a research method, selecting the sampling procedure, data collection, evaluating the data and preparing the research report for presentation. The above steps provide a broad outline applicable to any business research project. However, the number and sequence of activities can vary as per the demand of an individual research project.

Keywords

Research Design Research Report Research Process Cell Phone Business Research 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  1. 1.IBS HyderabadIFHE UniversityHyderabadIndia
  2. 2.Xavier Institute of ManagementBhubaneswarIndia
  3. 3.Department of StatisticsUniversity of KeralaTrivandrumIndia

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