Skip to main content
SpringerLink
Log in
Book cover

Analysing International City Tourism pp 127–146Cite as

Different Tourists-Different Perceptions of Different Cities

Consequences for Destination Image Measurement and Strategic Destination Marketing

  • Chapter

  • 927 Accesses

Abstract

A destination marketing organisation is charged with the task of convincingly appealing to potential visitors and so attracting them to their destination. Destination image plays a central role in this process and the effect of destination image on destination choice decisions has been well established in the tourism literature (see, for instance, Tapachai and Waryzcak, 2000). It is also known that visitors generally do not constitute one homogenous group. Another key challenge of a destination marketing organization, consequently, is to identify sub-markets of visitors. The uncovering of separate target markets, captured by the concept of market segmentation, is well recognized by practitioners and researchers in the fields of marketing, and in applications related to tourist destination choices (Dolnicar, 2004).

This is a preview of subscription content, log in via an institution.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  • Alpert, M. I. 1971. Identification of determinant attributes: a comparison of methods, Journal of Marketing Research 8: 184–191.

    Article  Google Scholar 

  • Baloglu, S., & Brinberg, D. 1997. Affective images of tourism destinations, Journal of Travel Research 35 (4): 11–15.

    Google Scholar 

  • Barnard, N. R., Ehrenberg, A. S. C. 1990. Robust Measures of consumer brand beliefs, Journal of Marketing Research 27: 477–484.

    Article  Google Scholar 

  • Beerli, A., Martin, J. D. 2004. Tourists’ characteristics and the perceived image of tourist destinations: a quantitative analysis-a case study of Lanzarote, Spain, Tourism Management 25 (5): 623–636.

    Article  Google Scholar 

  • Buchta, C., Dimitriadou, E., Dolniar, S., Leisch, F., Weingessel, A. 1997. A Comparison of Several Cluster Algorithms on Artificial Binary Data Scenarios from Travel Market Segmentation, Working Paper no. 7, SFB Adaptive Information Systems and Modelling in Economics and Management Science, Vienna.

    Google Scholar 

  • Bureau of Tourism Research 1999. National Visitor Survey — CD MOTA, Canberra: Bureau of Tourism Research.

    Google Scholar 

  • Castleberry, S. B., Barnard, N. R., Barwise, T. P., Ehrenberg, A. S. C., Dall’Olmo Riley, F. 1994. Individual attitude variations over time, Journal of Marketing Management 10: 153–162.

    Article  Google Scholar 

  • Dolnicar, S. 2004. Beyond “Commonsense Segmentation” — a Systematics of Segmentation Approaches in Tourism, Journal of Travel Research 42 (3): 244–250.

    Article  Google Scholar 

  • Dolnicar, S., Grabler, K., Mazanec, J. 1999. Analysing Destination Images: A Perceptual Charting Approach, Journal of Travel & Tourism Marketing 8 (4): 43–57.

    Google Scholar 

  • Dolnicar, S. Leisch, F. 2003. Winter Tourist Segments in Austria — Identifying Stable Vacation Styles for Target Marketing Action, Journal of Travel Research 41 (3): 281–193.

    Article  Google Scholar 

  • Echtner, C. M., Ritchie, J. R. B. 1991. The meaning and measurement of destination image, Journal of Tourism Studies 2 (2): 2–12.

    Google Scholar 

  • Gallarza, M. G., Saura I. G., Garcia H. C. 2002. Destination image — towards a conceptual framework, Annals of Tourism Research 29 (1): 56–78.

    Article  Google Scholar 

  • Huybers, T. 2003. Modelling short-break holiday destination choices, Tourism Economics 9 (4): 389–405.

    Google Scholar 

  • Joyce, T. 1963. Techniques of brand image measurement, in New Developments in Research, Market Research Society, London, pp. 45–63.

    Google Scholar 

  • Leisen, B. 2001. Image segmentation: the case of a tourism destination, Journal of Services Marketing 15 (1): 49–66.

    Article  Google Scholar 

  • Low, G. S., Lamb, C. W. Jr. 2000. The Measurement and Dimensionality of Brand Associations, The Journal of Product and Brand Management 9 (6): 350–368.

    Article  Google Scholar 

  • Mazanec, J. 1992. Classifying Tourists into Market Segments: A Neural Network Approach, Journal of Travel and Tourism Marketing 1 (1): 39–59.

    Article  Google Scholar 

  • Mazanec, J. 1994. Image Measurement with Self-Organizing Maps: A Tentative Application to Austrian Tour Operators, Revue de Tourisme 49 (3): 9–18.

    Article  Google Scholar 

  • Mazanec, J. 2000. Market Segmentation, in Jafari, J. (ed.), Encyclopedia of Tourism, Routledge, London.

    Google Scholar 

  • Mazanec, J. A. and Strasser, H., 2000. A Nonparametric Approach to Perceptions-Based Market Segmentation, Vol 1: Foundations, Springer, Vienna-New York.

    Google Scholar 

  • Mazanec, J. A., 2005. New Methodology for Analyzing Competitive Positions: A Demonstration Study of Travelers’ Attitudes toward Their Modes of Transport. Tourism Analysis 9 (4): 231–240.

    Article  Google Scholar 

  • Mazanec, J. A., 2006. Evaluating Perceptions-Based Marketing Strategies: An Agent-Based Model and Simulation Experiment, Journal of Modelling in Management 1 (1): 52–74.

    Article  Google Scholar 

  • Mohn, N. C. 1989. Comparing the statistical quality of two methods for collecting brand image data: Coca-Cola’s experience, Marketing and Research Today, August, pp. 167–171.

    Google Scholar 

  • Myers, J. H., Alpert, M. I. 1968. Determinant Buying Attitudes: Meaning and Measurement, Journal of Marketing 32: 13–20.

    Article  Google Scholar 

  • O’Leary, S., Deegan, J. 2005. Ireland’s Image as a Tourism Destination in France: Attribute Importance and Performance, Journal of Travel Research 43: 247–256.

    Article  Google Scholar 

  • Pike, S. 2002. Destination image measurement — a review of 142 papers from 1973 to 2000, Tourism Management 23: 541–549.

    Article  Google Scholar 

  • Ritchie, B., Leon-Marillanca, C. 2006. Australians’ Perceptions of their National Capital, National Capital Authority, Canberra, accessed on 10th May, 2008, available on http://www.nationalcapital.gov.au/downloads/publications/national_perceptions_survey.pdf.

    Google Scholar 

  • Tapachai, N., Waryzcak, R. 2000. An examination of the role of beneficial image in tourist destination selection, Journal of Travel Research 39: 37–44.

    Article  Google Scholar 

  • White, C. J 2004. Destination image: to see or not to see, International Journal of Contemporary Hospitality Management 16 (5): 309–314.

    Article  Google Scholar 

  • Wedel, M., Kamakura, W. 2000. Market Segmentation — Conceptual and Methodological Foundations, Kluwer Academic Publishers, Norwell, MA.

    Google Scholar 

  • Wilkie, W. L., Weinreich, R. P. 1972. Effects of the Number and Type of Attributes Included in an Attitude Model: More Is Not Better, Proceedings of the Third Annual conference of the Association for Consumer Research 1972, pp. 325–340.

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Vienna University of Economics and Business (WU), Vienna, Austria

    Sara Dolnicar PhD

  2. University of Vienna, Vienna, Austria

    Sara Dolnicar PhD

  3. University of New South Wales, Australia

    Twan Huybers (senior lecturer)

Authors
  1. Sara Dolnicar PhD
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Twan Huybers
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

  1. Institute for Tourism and Leisure Studies, Vienna University of Economics and Business, Vienna, Austria

    Josef A. Mazanec

  2. Department of Tourism and Hospitality Management, MODUL University Vienna, Vienna, Austria

    Karl W. Wöber

Rights and permissions

Reprints and permissions

Copyright information

© 2010 Springer-Verlag/Wien

About this chapter

Cite this chapter

Dolnicar, S., Huybers, T. (2010). Different Tourists-Different Perceptions of Different Cities. In: Mazanec, J.A., Wöber, K.W. (eds) Analysing International City Tourism. Springer, Vienna. https://doi.org/10.1007/978-3-211-09416-7_8

Download citation

  • DOI: https://doi.org/10.1007/978-3-211-09416-7_8

  • Publisher Name: Springer, Vienna

  • Print ISBN: 978-3-211-09415-0

  • Online ISBN: 978-3-211-09416-7

Publish with us

Policies and ethics

Search

Navigation