Abstract
The chapter begins by positioning MOOCs through the lens of Marxist political economy and its relationship with the broader platform economy movement in higher education. The analysis touches on the tensions between MOOCs’ market-driven nature and their association with the open access and educational commons movements, suggesting these platforms reinforce rather than resolve educational inequities. The chapter then delves into the landscape of ideology critique, and despite not deeply engaging with these broader and deeper debates within Marx’s political economy, the chapter provides an insightful critique of the ideological implications of MOOCs within contemporary capitalist structures. It then turns its attention to the historical evolution of ideology, focusing on a Gramscian understanding, where ideologies are perceived not simply as belief structures but as formidable instruments of social control. This unique perspective will be a compass for potential student researchers and academics, equipping them with the methodology needed for an ideology critique complemented by ideographs. By examining neoliberalism through this lens, the chapter offers insights into how such ideologies can secure consent, a phenomenon Gramsci eloquently termed ‘common sense’. This theoretical backdrop is critical in understanding the art of exposing a website’s ideological interests beyond what is presented on its surface. Here, Gramsci’s theoretical framing of hegemony highlights how neoliberalism has become so normalised that individuals view it as being in their best interest. The chapter culminates by setting forth preconditions for MOOCs to contribute to what Gramsci identified as a ‘historic bloc’—a sweeping hegemonic force that shapes societal values, beliefs, and structures.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Adam, T. (2019). Digital neocolonialism and massive open online courses (MOOCs): colonial pasts and neoliberal futures. Learning, Media and Technology, 44(3), 365–380. https://doi.org/10.1080/17439884.2019.1640740
Althusser, L. (2006). Ideology and ideological state apparatuses (notes towards an investigation). The Anthropology of the State: A Reader, 9(1), 86–98.
Andrejevic, M. B. (2011). Surveillance and alienation in the online economy. Surveillance & Society, 8(3), 278–287. https://doi.org/10.24908/ss.v8i3.4164
Anyon, J. (2011). Marx and education. Taylor & Francis.
Apple, M. W. (2000). Between neoliberalism and neoconservatism: Education and conservatism in a global context. Globalisation and Education: Critical Perspectives, 57, 77–79.
Bourdieu, P. (2003). Firing back: Against the tyranny of the market 2. Routledge.
Brooker, P. (1999). Cultural theory: A glossary. Arnold.
Brenner, R. (1982). The origins of capitalist development: A critique of neo-Smithian Marxism. In H. Alavi & T. Shanin (Eds.), Introduction to the sociology of “developing societies” (pp. 54–71). Macmillan Education. https://doi.org/10.1007/978-1-349-16847-7_4
Butola, B. S. (2019). Concept of alienation in Marx. Human Geography, 12(2), 73–79. https://doi.org/10.1177/194277861901200207
Cogoy, M. (1987). Neo-Marxist theory, Marx, and the accumulation of capital. International Journal of Political Economy, 17(2), 11–37. http://www.jstor.org/stable/40470447
Cohen, N. S. (2008). The valorisation of surveillance: Towards a political economy of Facebook. Democratic Communiqué, 22(1), 1. https://doi.org/10.7275/democratic-communique.290
Comninel, G. C. (2019). Alienation and emancipation in the work of Karl Marx. Springer.
Cox, R. W. (1983). Gramsci, hegemony, and international relations: An essay in method. Millennium-Journal of International Studies, 12(2), 162–175. https://doi.org/10.1177/03058298830120020701
Crotty, M. (1998). The foundations of social research: Meaning and perspective in the research process. Sage.
Donohue, K. G. (2003). Freedom from want: American liberalism and the idea of the consumer. JHU Press.
Eagleton, T. (1991). Ideology: An introduction. Verso.
Filho, A. S. (2001). The value of Marx: Political economy for contemporary capitalism. Taylor & Francis. https://books.google.com.au/books?id=rZuBAgAAQBAJ
Freire, P. (1970). Pedagogy of the oppressed. Herder and Herder.
Geertz, C. (1973). The interpretation of cultures: Selected essays. Basic Books.
Giroux, H. A. (2002). Neoliberalism, corporate culture, and the promise of higher education: The university as a democratic public sphere. Harvard Educational Review, 72(4), 425–464. http://her.hepg.org/content/0515nr62324n71p1/
Giroux, H. A. (2004). The terror of neoliberalism: Authoritarianism and the eclipse of democracy. Routledge.
Giroux, H. A. (2005). Cultural studies in dark times: Public pedagogy and the challenge of neoliberalism. Fast Capitalism, 1(2), 1–16. http://www.uta.edu/huma/agger/fastcapitalism/1_2/giroux.htm
Gramsci, A. (1971). Selections from the prison notebooks (Q. Hoare & G. Nowell Smith, Eds. & Trans.). Lawrence & Wishart.
Hall, S. (1997). The problem of ideology. In Stuart Hall: Critical dialogues in cultural studies. Routledge.
Hart, D. A. (2002). Life and works of Antoine Louis Claude, Comte Destutt de Tracy. http://www.econlib.org/library/Tracy/DestuttdeTracyBio.html
Harvey, D. (2005). A brief history of neoliberalism. Oxford University Press.
Harvey, D. (2018). A companion to Marx’s capital: The complete edition. Verso Books. https://books.google.com.au/books?id=HSxyDwAAQBAJ
Howard, M. E., Howard, M. C., & King, J. E. (1988). The political economy of Marx. NYU Press. https://books.google.com.au/books?id=VjkTCgAAQBAJ
Hill, D. (2008). Contesting neoliberal education: Public resistance and collective advance. Routledge.
Hill, D. (2010). Class, capital and education in this neoliberal and neoconservative period. In S. Macrine, P. McLaren, & D. Hill (Eds.), Revolutionising pedagogy: Education for social justice within and beyond global neo-liberalism (pp. 119–144). Palgrave Macmillan.
Hill, D. (2011). Contesting neoliberal education: Public resistance and collective advance. Taylor & Francis.
Hill, D., & Kumar, R. (2008). Global neoliberalism and education and its consequences. Routledge.
Inside Higher Ed. (2021, August 25). Online learning giants 2U and edX will merge. https://www.insidehighered.com/news/2021/08/25/online-learning-giants-2u-and-edx-will-merge
Karakilic, E. (2019). Rethinking intellectual property rights in the cognitive and digital age of capitalism: An autonomist Marxist reading. Technological Forecasting and Social Change, 147, 1–9. https://doi.org/10.1016/j.techfore.2019.06.007
Kezar, A., DePaola, T., & Scott, D. T. (2019). The gig academy: Mapping labour in the neoliberal university. Johns Hopkins University Press.
Levidow, L. (2002). Marketising higher education: Neoliberal strategies and counter-strategies. In K. Robins & F. Webster (Eds.), The virtual university? Knowledge, markets and management (pp. 227–248). Oxford University Press. http://www.oup.com/uk/catalogue/?ci=9780199245574
Mandel, E. (1975). The industrial cycle in late capitalism. New Left Review, 90(3).
McLaren, P. (2005). Capitalists and conquerors: A critical pedagogy against empire. Rowman & Littlefield. https://books.google.com.au/books?id=sewcAAAAQBAJ
McLellan, D. (1995). Ideology. University of Minnesota Press.
Means, A. J., Ford, D. R., & Slater, G. B. (2017). Educational commons in theory and practice: Global pedagogy and politics. Springer.
Munck, R. (2013). The precariat: A view from the south. Third World Quarterly, 34(5), 747–762. https://doi.org/10.1080/01436597.2013.800751
Noble, D. F. (1998). Digital diploma mills: The automation of higher education. Science as Culture, 7(3), 355–368.
Nun, J., & Cartier, W. (1986). Elements for a theory of democracy: Gramsci and common sense. Boundary 2, 14, 197–229. http://www.jstor.org/stable/303240
Olssen, M., & Peters, M. A. (2005). Neoliberalism, higher education and the knowledge economy: From the free market to knowledge capitalism. Journal of Education Policy, 20(3), 313–345. https://doi.org/10.1080/02680930500108718
Rupert, M. (2003). Globalising common sense: A Marxian-Gramscian (re-)vision of the politics of governance/resistance. Review of International Studies, 29(S1), 181–198. https://doi.org/10.1017/S0260210503005953
Swidler, E.-M. (2022). Adjunct and precarious teaching labor in higher education. In Platform labour and global logistics: A research companion (Chapter 8). Routledge.
Torres, C. A. (2002). The state, privatisation and educational policy: A critique of neoliberalism in Latin America and some ethical and political implications. Comparative Education, 38(4), 365–385. https://doi.org/10.1080/0305006022000030766
Torres, C. A. (2013). Neoliberalism as a new historical bloc: A Gramscian analysis of neoliberalism’s common sense in education. International Studies in Sociology of Education, 23(2), 80–106. https://doi.org/10.1080/09620214.2013.790658
Wood, E. M. (1995). Democracy against capitalism: Renewing historical materialism. Cambridge University Press.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2024 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this chapter
Cite this chapter
Dianati, S. (2024). Decoding Ideologies: A Gramscian Guide to Reading Ideologies in MOOCs and Beyond. In: The Commercialisation of Massive Open Online Courses. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-58184-7_3
Download citation
DOI: https://doi.org/10.1007/978-3-031-58184-7_3
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-031-58183-0
Online ISBN: 978-3-031-58184-7
eBook Packages: EducationEducation (R0)