Abstract
The set of tools that constitute the Big Data (BD) concept has been used, since its origin, in various fields of knowledge with special emphasis on the marketing area of organisations. The main objective of its use is to improve the customer experience, in a way that is more in line with the customer's tastes, rigorously adapting the needs of the products and services offered. On the other hand, E-Commerce, as an omni-channel business model, could not be as efficient and profitable if the delivery of goods in the Last Mile Delivery (LMD) as the final link in the supply chains had not been developed in the same way. This document presents a summary of the trends, uses, and fields that, in the context of the LMD, are being worked on within BD and E-Commerce.
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Marco-Montes-de-Oca, J.A., Pastrana-Esteban, H., Serrano-Pérez, M., González-Carreño, G. (2024). Big Data and E-Commerce: Future Key Players for the Urban Last Mile Management. In: Bautista-Valhondo, J., Mateo-Doll, M., Lusa, A., Pastor-Moreno, R. (eds) Proceedings of the 17th International Conference on Industrial Engineering and Industrial Management (ICIEIM) – XXVII Congreso de Ingeniería de Organización (CIO2023). CIO 2023. Lecture Notes on Data Engineering and Communications Technologies, vol 206. Springer, Cham. https://doi.org/10.1007/978-3-031-57996-7_20
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