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Storytelling in Metaverses: Exploring an Immersive Chronotope at the Intersection of Time and Digital Space

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Augmented and Virtual Reality in the Metaverse

Part of the book series: Springer Series on Cultural Computing ((SSCC))

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Abstract

This chapter explores the metaverse phenomenon through the lens of the Fiestas del Pilar event in Zaragoza, Spain, providing an in-depth analysis of its online manifestation, www.ofrendadeflores.com. Employing a qualitative methodology, the research relies on digital anthropology, specifically virtual ethnography, to examine the metaverse’s impact on physical reality. The metaverse, designed as a responsive website since 2020, features a virtual flower offering, a 3D space replicating Plaza del Pilar, and a flower route using augmented reality. The analysis reveals a successful fusion of digital and physical elements, emphasizing user experience, accessibility, and community engagement. The study identifies the significance of the chronotope, a unified space–time concept, in shaping user immersion and cultural identity within the metaverse. The metaleptic storytelling, blurring the lines between virtual and physical, enhances the cognitive engagement of participants. The findings contribute to understanding metaverses as more than mere simulations, emphasizing their potential to generate real-world events and cultural practices. Future research should delve into cognitive processes and the role of digital twins in shaping cultural identities in these digital spaces.

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Notes

  1. 1.

    https://imascono.com/proyecto/ofrenda-de-flores-virtual-ayuntamiento-de-zaragoza/

  2. 2.

    https://www.heraldo.es/noticias/aragon/zaragoza/2020/10/12/aragon-zaragoza-mas-de-125-000-personas-participan-en-la-ofrenda-de-flores-virtual-en-honor-A-la-virgen-del-pilar-1399804.html.

  3. 3.

    https://www.heraldo.es/noticias/aragon/zaragoza/2021/10/04/la-ofrenda-de-flores-virtual-tendra-version-nocturna-Y-fuegos-artificiales-1523866.html.

  4. 4.

    https://www.heraldo.es/noticias/aragon/zaragoza/fiestas-del-pilar/2022/10/03/la-ofrenda-virtual-permitira-lanzar-el-cohete-del-pregon-Y-ponerse-el-cabezudo-del-morico-1603317.html.

  5. 5.

    https://www.heraldo.es/noticias/aragon/zaragoza/fiestas-del-pilar/2023/10/12/la-ofrenda-virtual-tecnologia-con-emociones-1683393.html.

  6. 6.

    https://www.heraldo.es/noticias/aragon/zaragoza/2020/10/10/como-participar-ofrenda-flores-2020-zaragoza-1399484.html.

  7. 7.

    https://www.heraldo.es/noticias/aragon/zaragoza/2021/09/07/ofrenda-flores-virtual-virgen-pilar-zaragoza-2021-1517709.html.

  8. 8.

    https://www.heraldo.es/noticias/aragon/zaragoza/fiestas-del-pilar/2022/10/03/la-ofrenda-virtual-permitira-lanzar-el-cohete-del-pregon-Y-ponerse-el-cabezudo-del-morico-1603317.html.

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Authors and Affiliations

  1. Department of Philology, Communication and Documentation, Faculty of Philosophy and Arts, University of Alcalá, Guadalajara, Spain

    Julián de la Fuente Prieto, Julián de la Fuente Prieto & José Carlos Martín Marco

Authors
  1. Julián de la Fuente Prieto
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  2. José Carlos Martín Marco
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Correspondence to Julián de la Fuente Prieto .

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Editors and Affiliations

  1. Informatics and Computer Science, British University in Egypt, El Sherouk City, Egypt

    Vladimir Geroimenko

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de la Fuente Prieto, J., Marco, J.C.M. (2024). Storytelling in Metaverses: Exploring an Immersive Chronotope at the Intersection of Time and Digital Space. In: Geroimenko, V. (eds) Augmented and Virtual Reality in the Metaverse. Springer Series on Cultural Computing. Springer, Cham. https://doi.org/10.1007/978-3-031-57746-8_7

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  • DOI: https://doi.org/10.1007/978-3-031-57746-8_7

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  • Online ISBN: 978-3-031-57746-8

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