Abstract
In the dynamic landscape of sustainable tourism, the eBECA innovation emerges as a pioneering solution to transportation challenges in tourist destinations. This study employs the Innovation Diffusion Model to dissect eBECA's key characteristics, including its relative advantage, complexity, compatibility, observability, and trialability, elucidating its transformative potential within the tourism industry and its seamless integration into business continuity management. By paving the way for cleaner, more efficient transportation, eBECA promises sustainable and enriching impacts on the community, thus contributing to the evolution of responsible tourism practices. Central to our research is the mixed-methods approach, which underscores the power of triangulation to amplify research insights. The convergence of quantitative data and qualitative perspectives enables us to provide a comprehensive and nuanced understanding of eBECA's adoption within business continuity management strategies in the tourism sector. This methodological synergy exemplifies the strengths of both quantitative and qualitative methodologies in enhancing research validity and credibility, shedding light on the multifaceted dynamics of eBECA's integration into the tourism industry's resilience planning.
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Acknowledgement
The study is funding by Universiti Teknikal Malaysia Melaka (UTeM) under the PJP grant, No. PJP/2023/TD/FPTT/S01972. The Authors also would like to thank Universiti Teknikal Malaysia Melaka (UTeM) for all the support.
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Musa, H., Abdullah, A.R., Othman, M.N., Halil, N.H.A., Rashid, N., Masrom, N.R. (2024). Fostering Tourism Resilience: Analyzing the Characteristics of Ebeca Innovation and Its Diffusion in Business Continuity Management. In: Alareeni, B., Hamdan, A. (eds) Technology and Business Model Innovation: Challenges and Opportunities. ICBT 2023. Lecture Notes in Networks and Systems, vol 923. Springer, Cham. https://doi.org/10.1007/978-3-031-55911-2_44
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