The Future of Digital Infrastructure: Case Studies of Gobal Corporate Strategies in Augmented Reality

Abstract

In the internet's transmutation, augmented reality presents a domain where the dichotomy between the tangible and the virtual collapses, reconfiguring the fabric of human interaction and socio-financial frameworks. This era, molded by the intangible forces of spatial computing, challenges the established and familiar binaries of user-platform interaction. The inception of the internet, or "Web 1.0," was characterized by a static, one-way flow of information, consigning users to the role of mere spectators on bulletin boards. The transition to "Web 2.0" shifted towards social interactivity and the financialization of attention, making consumers into simultaneous creators. The next step in the genesis of the metaverse is contingent upon the convergence of hardware, software, social platforms, online gaming, and payment systems, orchestrated by corporate incumbents wielding overflowing balance sheets. The metaverse ultimately becomes a domain where the hyperreal blurs with the real and the unreal, challenging the parameters of human engagement in the digital age. A ship in a virtual ocean, high upon the sea of information but shipwrecked in a desert of meaning.