Abstract
Nowadays, design is experiencing a turn towards complexity, from the product to the value-chain level, to tackle the challenges of new ‘phygital’ (physical + digital) socio-technical systems. This is opening designers to new advanced sectors but is also leading to reframing established research domains. Among those, Tourism is characterised by a highly complex and fragmented value chain, marked by a business-as-usual model that needs design-driven innovation. It has been a front-runner sector in e-commerce, but this has mainly affected booking processes and commercial transactions. A systemic transition towards digital innovation is still lacking. The design discipline has missed the holistic perspective needed to understand the mutual relationships between the actors in the system. This process is even more urgent considering the global and local impacts of travel experiences, which the pandemic has just paused but not stopped. Decision-makers are increasingly striving for a sustainable sector transition; hence the research community is advancing systemic reflections on a regenerative culture of tourism. Design can support this new scenario, exploring how tourism can generate social, environmental, and economic value and well-being within the visited context, improving the travel experience through sustainable behaviours. The chapter will address the complexity behind the socio-technical tourism system and the digital-physical experiences that travellers undergo to explore, plan, book, live and then remember and share a journey. Present and future strategies for regenerative tourism are examined to define the ongoing and forward-looking trends that can involve design disciplines. These include designing and managing sustainable dynamics through stakeholder engagement practices, mapping and using data and digital information, designing communication and physical products supporting regenerative travel experiences.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Andrianto T, Sugiama G (2016) The analysis of potential 4A’s tourism component in the Selasari rural tourism, Pangandaran, West Java. April 2020. https://doi.org/10.2991/atf-16.2016.21
Aulisio A, Barbero S, Pereno A, Rovera F (2021) Systemic design education in interdisciplinary environments: enhancing a co-disciplinary approach towards circular economy. In: Proceedings of DRS LEARN X DESIGN 2021: engaging with challenges in design education, Jinan (China), pp 529–539.https://doi.org/10.21606/drs_lxd2021.05.250
Bendell J (2018) Deep adaptation: a map for navigating climate tragedy. IFLAS Occasional Paper
Benur AM, Bramwell B (2015) Tourism product development and product diversification in estinations. Tour Manag 50:213–224
Blueprint European Skills agenda. https://ec.europa.eu/social/main.jsp?catId=1415&langId=en. Last accessed 27 Feb 2023
Buhalis D, Law R (2008) Progress in information technology and tourism management: 20 years on and 10 years after the Internet—the state of eTourism research. Tour Manage 29(4):609–623. https://doi.org/10.1016/j.tourman.2008.01.005
Carayannis EG, Campbell DFJ (2009) Mode 3’ and ‘Quadruple Helix’: toward a 21st century fractal innovation ecosystem. Int J Technol Manage 46(3–4):201–234. https://doi.org/10.1504/ijtm.2009.023374
Ceschin F, Gaziulusoy İ (2019) Design for sustainability: a multi-level framework from products to socio-technical systems. Routledge. https://doi.org/10.4324/9780429456510
Curry A, Hodgson A (2008) Seeing in multiple horizons: connecting futures to strategy. J Futur Stud 13:1–20
Dredge D (2022) Regenerative tourism: transforming mindsets, systems and practices. J Tour Futur 8(3):269–281. https://doi.org/10.1108/JTF-01-2022-0015
Droseltis O, Vignoles VL (2010) Towards an integrative model of place identification: dimensionality and predictors of intrapersonal-level place preferences. J Environ Psychol 30(1):23–34. https://doi.org/10.1016/j.jenvp.2009.05.006
Einarsson S, Sorin F (2020) Circular economy in travel and tourism: a conceptual framework for a sustainable, resilient and future proof industry transition. CE360 Alliance
Epler Wood M (2017) Managing a spider web. The tourism Industry supply chains and sustainability
Filieri R, Alguezaui S, McLeay F (2015) Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth. Tour Manage 51:174–185. https://doi.org/10.1016/J.TOURMAN.2015.05.007
Gardiner S, Scott N (2018) Destination innovation matrix: a framework for new tourism experience and market development. J Destin Mark Manag 10:122–131
Haid M, Albrecht JN (2021) Sustainable tourism product development: an application of product design concepts. Sustainability 13(14). https://doi.org/10.3390/su13147957
Hankinson G (2004) Relational network brands: towards a conceptual model of place brands. J Vacat Mark 10(2):109–121
International Recommendations for Tourism Statistics (2008) United Nations: New York 2010, Chapter 3, pp 23–30. ST/ESA/STAT/SER.M/83/Rev.1
Jones PH, Kijima K (eds) (2018) Systemic design: theory, methods, and practice. Springer, Tokyo, Japan
Klein JT (2015) Reprint of “Discourses of transdisciplinarity: looking back to the future”. Futures 65:10–16
Knezevic Cvelbar L, Antonucci B, Cutrufo N, Marongiu L, Rodrigues M, Teoh T (2021) Research for TRAN Committee—Relaunching transport and tourism in the EU after COVID-19—Tourism sector, European Parliament, Policy Department for Structural and Cohesion Policies, Brussels
Lewicka M (2011) Place attachment: how far have we come in the last 40 years? J Environ Psychol 31(3):207–230. https://doi.org/10.1016/j.jenvp.2010.10.001
Mang P, Reed B (2011) Designing from place: a regenerative framework and methodology. Build Res Inf 40(1):23–38. https://doi.org/10.1080/09613218.2012.621341
Manzini E (2010) Small, local, open and connected: design for social innovation and sustanability. J Des Strat 4(1):8–11
McKinsey & Co, Skift Research (2022) Report: Accelerating the transition to net-zero travel: strategies for actions
Mehmetoglu M, Engen M (2011) Pine and Gilmore’s concept of experience economy and its dimensions: an empirical examination in tourism. J Qual Assur Hosp Tour 12(4):237–255. https://doi.org/10.1080/1528008X.2011.541847
Moro S, Rita P, Ramos P, Esmerado J (2019) Analysing recent augmented and virtual reality developments in tourism. J Hosp Tour Technol 10(4):571–586. https://doi.org/10.1108/JHTT-07-2018-0059
Museo Egizio TorinoVirtual Tour, Homepage. https://virtualtour.museoegizio.it/. Last accessed 27 Feb 2023
Norman D, Stappers P (2016) DesignX: complex sociotechnical systems. She Ji: J Des, Econ, Innov. https://doi.org/10.1016/j.sheji.2016.01.002
OECD (2020) Rural well-being: geography of opportunities, OECD rural studies, OECD publishing, Paris. https://doi.org/10.1787/d25cef80-en
One Planet Sustainable Tourism Programme (2021) Glasgow declaration: a commitment to a decade of climate action
Ortega-Gras JJ, Bueno-Delgado MV, Cañavate-Cruzado G, Garrido-Lova J (2021) Twin transition through the implementation of industry 4.0 technologies: desk-research analysis and practical use cases in Europe. Sustainability (Switzerland) 13(24). https://doi.org/10.3390/su132413601
Papanek JV (1985) Design for the real world: human ecology and social change, Academy Chicago
Pereno A, Barbero S (2020) Systemic design and co-creation processes for territorial enhancement. Strat Des Res J 13(2):113–136. https://doi.org/10.4013/sdrj.2020.132.02
Pine II BJ, Gilmore JH (1998) Welcome to the experience economy. Harv Bus Rev (July–August):97–105
Reed B (2007) Shifting from ‘sustainability’ to regeneration. Build Res Inf 35(6):674–680. https://doi.org/10.1080/09613210701475753
Rittel HWJ, Webber MM (1973) Dilemmas in a general theory of planning. Policy Sci 4:155–169. https://doi.org/10.1007/BF01405730
Schuurman D, de Marez L, Ballon P (2016) The impact of living lab methodology on open innovation contributions and outcomes. Technol Innov Manag Rev 6(1):7. www.timreview.ca
Sonetti G, Brown M, Naboni E (2019) About the triggering of UN sustainable development goals and regenerative sustainability in higher education. Sustainability 11(1):254. https://doi.org/10.3390/su11010254
Stoddard JE, Pollard CE, Evans MR (2012) The triple bottom line: a framework for sustainable tourism development. Int J Hosp Tour Adm 13(3):233–258. https://doi.org/10.1080/15256480.2012.698173
Tourism Lab Rotterdam, About Page. https://www.tourismlabrotterdam.nl/en/about-us/. Last accessed 27 Feb 2023
Tourism Manifesto Homepage. https://tourismmanifesto.eu/. Last accessed 27 Feb 2023
Tussyadiah IP, Wang D, Jung TH, tom Dieck MC (2018) Virtual reality, presence, and attitude change: empirical evidence from tourism. Tour Manag 66:140–154. https://doi.org/10.1016/j.tourman.2017.12.003
Verganti R (2009) Design-driven innovation: changing the rules of competition by radically innovating what things mean. Harvard Business Press, Boston, p 269
Villa Alvarez DP, Auricchio V, Mortati M (2022) Mapping design activities and methods of public sector innovation units through the policy cycle model. Policy Sci 55(1):89–136. https://doi.org/10.1007/s11077-022-09448-4
Villari B (2021) The empathic (r)evolution. Lessons learned from Covid-19 to design at the community, organization, and governmental levels. Strat Des Res J 14(1):187–198. https://doi.org/10.4013/sdrj.2021.141.16
Wahl DC (2016) Designing regenerative cultures, 1st edn. Triarchy Press, Chicago
Wirtz BW (2019) Digital business models. Springer Nature, Cham. https://doi.org/10.1007/978-3-030-13005-3
World Commission on Environment and Development (1987) Our common future. Oxford University Press, New York, NY
World Tourism Organization (2021) Recommendations for the transition to a green travel and tourism economy. UNWTO, Madrid. https://doi.org/10.18111/9789284422814
World Tourism Organization and United Nations Environment Programme (2019) Baseline report on the integration of sustainable consumption and production patterns into tourism policies. UNWTO, Madrid. https://doi.org/10.18111/9789284420605
Yung R, Khoo-Lattimore C (2019) New realities: a systematic literature review on virtual reality and augmented reality in tourism research. Curr Issues Tour 22(17):2056–2081. https://doi.org/10.1080/13683500.2017.1417359
Zurlo F (2012) Le Strategie del design. Disegnare il valore oltre il prodotto. Libraccio Editore, Milano
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2024 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this chapter
Cite this chapter
Aulisio, A., Pereno, A. (2024). Regenerative Design Approach for Twin Transition in Travel and Tourism Sector. In: Gambardella, C. (eds) For Nature/With Nature: New Sustainable Design Scenarios. Springer Series in Design and Innovation , vol 38. Springer, Cham. https://doi.org/10.1007/978-3-031-53122-4_53
Download citation
DOI: https://doi.org/10.1007/978-3-031-53122-4_53
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-031-53121-7
Online ISBN: 978-3-031-53122-4
eBook Packages: EngineeringEngineering (R0)