Abstract
Since 2020, textiles and fashion are also sectors that have been heavily impacted by the COVID-19 pandemic. This was felt by producers who experienced a significant decrease in turnover during the pandemic, one of which was the written batik industry center in Lasem, Central Java. This study tries to boost the interest from the urban community of Batik Lasem through increasing the product value. The improvement is made through creating design of fashion products that have been developed in accordance with the development of trends and market needs. This research collaborates with various important partners in Lasem area such as the batik industry represented by Pusaka Beruang and the Lasem Heritage community organization so that the research process and results can be more efficient and optimal. From the field study process, the design directions for fashion products are divided into four categories, namely office-formal wear for urban youth market, cocktail wear for youth urban market, classic party formal attire for adult urban market, and lounge wear for urban market. The product-making process is directed to use a sustainable fashion approach with application of fashion trends. All fashion collections use the main material of Batik Lasem with the target market of urban communities.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Aninda, N. (2021). Kajian trend forecasting ready to wear indonesia trend forecasting (ITF) 2019/2020 Sebagai Pendukung Kebijakan Badan Ekonomi Kreatif (BEKRAF). Center of Education Journal (CEJou), 2(1), 48–62.
Aryani, D. I., & Aiman, H. T. (2021). Akulturasi dalam Batik Lasem sebagai Ide Perancangan Busana Wanita Streetwear. Seminar Nasional Industri Kerajinan dan Batik, October 2021.
Aryani, D. I. (2022). Lasem’s Batik revival through the revitalization of Arabic calligraphy and Chinese Sinography. In: Proceedings of the 1st international conference on social, science, and technology, ICSST 2021, 25 November 2021, Tangerang, Indonesia. Publisher EAI. https://doi.org/10.4108/eai.25-11-2021.2318807
Black, S. (2020). Fashion in a time of crisis. The Journal of Design, Creative Process & the Fashion Industry, 12(3), 327–330.
Black, S. (2011). Sustainable design strategies: Eco chic the fashion paradox. Text: Journal of The Textile Society, 38, 24–30.
Claxton, S., & Kent, A. (2020). The management of sustainable fashion design strategies: An analysis of the designer’s role. Journal of Cleaner Production, 268. https://doi.org/10.1016/j.jclepro.2020.122112
Darmayanti, T. E., & Bahauddin, A. (2020). Cultural heritage of the peranakan batik Kidang mas house of Lasem, Central java, Indonesia. International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies, 11(13), 11A13F, 1–14
Djoemena, N. (1986). Ungkapan Sehelai Batik—Batik, its mystery and meaning. Djambatan.
Fletcher, K. (2012). Durability, fashion, sustainability: The processes and practices of use. The Journal of Design, Creative Process & the Fashion Industry, 4(2), 221–238. https://doi.org/10.2752/175693812X13403765252389
Haake, A. (1989). The role of symmetry in Javanese batik patterns. Computers and Mathematics with Applications, 17(4–6), 815–826. https://doi.org/10.1016/0898-1221(89)90262-9
Indonesia Trend Forecasting. (2020). Fashion Trend 2021/2022 “The New Beginning”. Badan Pariwisata dan Ekonomi Kreatif.
Indonesia Trend Forecasting. (2022). Fashion trend 2023/2024 "Co-Exist". Kementerian Pariwisata dan Ekonomi Kreatif.
Ningsih, Y. S. (2022). Fashionable tradition” Sebagai Potensi Utama Ekonomi Kreatif di Indonesia. In SENADA (seminar Nasional Manajemen, Desain Dan Aplikasi Bisnis Teknologi), 5, 14–25.
Respati, A. R. (2022, August 22). Nilai Ekspor Ekonomi Kreatif RI Ditarget Tembus 25, 14 Miliar Dollar AS Pada 2022. Kompas. https://money.kompas.com/read/2022/08/22/183000526/nilai-ekspor-ekonomi-kreatif-ri-ditarget-tembus-25-14-miliar-dollar-as-pada
Rismantojo, S., Lukman, C. C., & Valeska, J. (2021). Peran branding Bagi Penciptaan image Batik 3 Negeri Solo Karya Keluarga Tjoa. Journal Bahasa Rupa, 4(2), 204–214. https://doi.org/10.31598/bahasarupa.v4i2.718
Van Roojen, P. (1997). Batik Design. Shambhala Publications.
Siagian, V., Rahmadana, M. F., Basmar, E., Purba, P. B., Nainggolan, L. E., Nugraha, N. A., & Purba, B., et al. (2020). Ekonomi dan Bisnis Indonesia. Yayasan Kita Menulis.
Soerjanto. (1982). Sejarah Perkembangan Batik. Yogyakarta: Balai Besar Penelitian dan Pengembangan Industri Kerajinan dan Batik.
Suliyati, T., & Yuliati, D. (2019). Pengembangan Motif Batik Semarang untuk Penguatan Identitas Budaya Semarang. Journal Sejarah Citra Lekha, 4(1), 61–73. https://doi.org/10.14710/jscl.v4i1.20830
Zarley Watson, M. (2013). An exploratory study of the decision processes of fast versus slow fashion consumers. Journal of Fashion Marketing and Management: An International Journal, 17(2), 141–159. https://doi.org/10.1108/JFMM-02-2011-0045
Acknowledgements
I would like to express my deep gratitude to hand-drawn batik industry in Lasem such as Pusaka Beruang, Maranatha Ong, and Kidang Mas for their collaboration in doing field study. I would also like to thank to these parties so that this research could run well:
1. Ministry of Finance and Directorate Partnership and Alignment with Business and Industry, Directorate General of Vocational Education, Ministry of Education, Culture, Research and Technology in Indonesia;
2. Indonesia Endowment Fund for Education
3. Asia Pacific Rayon
4. Lasem Heritage
5. Pusaka Beruang and Kidang Mas.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2024 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Ningsih, Y.S., Aryani, D.I. (2024). Fashion Design as a Method to Improve the Sustainability of Batik Lasem Industry. In: Tunio, M.N., Chica Garcia, J.M., Zakaria, A.M., Hatem, Y.M.L. (eds) Sustainability in Creative Industries. SCI 2022. Advances in Science, Technology & Innovation. Springer, Cham. https://doi.org/10.1007/978-3-031-52726-5_5
Download citation
DOI: https://doi.org/10.1007/978-3-031-52726-5_5
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-031-52725-8
Online ISBN: 978-3-031-52726-5
eBook Packages: Earth and Environmental ScienceEarth and Environmental Science (R0)