Transmedia Storytelling Method as Sustainability Brand Study Case: BTS

Abstract

Every brand has a story, but not every person behind the brand realises it or has ever thought about it. Using elements to develop a brand’s own story and building a campaign with a brand’s own story has benefited from the exposure of an existing product. This study employs a mix method to examine brands that used transmedia based on several applications. Brand information spreads through culture via a range of media platforms, with content on one channel frequently leading to interaction on another. Started with a print ad and spread the word about the film on social media sites like Instagram and Facebook. In a series of YouTube and TikTok videos, the company eventually reacted to make some languages visible. Netizens made and shared memes, as well as posting their own versions of the video on their own platforms. In a highly engaging manner, the basic tale was spread across distinct story contributions using user-contributed content across numerous mediums. Transmedia branding is one of several viable alternatives to the traditional definition of public relations, which remains overly focused on media relations to this day. As sustainability of the brand, the media landscape changes, media relations, targeted multimedia content creation, and social media campaign execution become more important.