The Acceptance of Indonesian Local Market Toward Garudayana’s Comic by Is Yuniarto Which Adapt the Characters from Traditional Javanese Shadow Puppet Design

Abstract

Garudayana is a comic originated from Indonesia which takes figure and character designs inspired by Javanese shadow puppet. The Garudayana comic was created by Is Yuniarto, which targets the millennial generation and generation Z. In this comic there are various traditional design elements inspired by Javanese shadow puppet as a source of basic design ideas such as the figures of Gatotkaca, Bima, Nakula, and so on, and then re-visualized using the popular manga style. There are many elements of traditional Indonesian design which later on used in this Garudayana comic. The purpose of this research is to determine whether traditional design elements adapted into pop culture products can be well accepted among Indonesian millennials and generation Z, as well as their response toward comic works that use traditional Indonesian culture in the form of Javanese shadow puppet as a source of design inspiration. This research was conducted using literature studies, phenomena observation, and using qualitative methods by interviewing the author of the Garudayana comic (Is Yuniarto) to collect data related to comics. To find data regarding the acceptance of generation Z and millennials, regarding the adaptation of the traditional culture of Javanese shadow puppet characters in Garudayana, structured interviews were conducted to respondents of generation Z and millennials shown by the Garudayana comic book. The results of this research showed that the design adaptation originated from traditional Javanese shadow puppet culture in Garudayana and received a positive response from generation Z and millennial generations; they can accept the design adaptation of traditional cultural elements in pop culture well.