Skip to main content

Digital Transformation in the Finance and Banking Sector

  • Chapter
  • First Online:
Digital Transformation in South Africa
  • 95 Accesses

Abstract

The finance and banking sector must embrace digital transformation more now than ever, to stay competitive. Implementation of digital transformation initiatives and strategies could unlock costs and processes efficiencies and ensure sustainable growth, and improved service delivery which ensures improved customer experiences. In this chapter, we discuss digital transformation in finance and banking with a specific focus on servicing customers’ changing behaviors, the use of big data and analytics to make informed decisions as well as operational efficiencies required when customer-centric models are adopted.

Finance and banking institutions need to adjust their strategy to take into account the changing requirements and behaviors of their customers as the financial landscape changes along with technological improvements. The backbone of this evolution is digital transformation, which is supported by big data analytics and operational efficacy. A shift towards customer-centric models, supported by data-driven insights and operational efficiencies, is essential for financial institutions to thrive in this digital era. In the drive to meet and surpass customer expectations, those who can successfully combine the human factor with the technology component will emerge as frontrunners.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 69.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 89.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Ali, R., Jamil, M. K., Alali, A. S., Ali, J., & Afzal, G. (2023). A robust S box design using cyclic groups and image encryption. IEEE Access, 11, 135880–135890.

    Article  Google Scholar 

  • Amenu-Tekaa, K. S. (2022). Examining the survival strategies of banks in Ghana in the post-2017 banking crisis. Research Journal of Finance and Accounting, 13(2), 47–58.

    Google Scholar 

  • Arner, D. W., Barberis, J., & Buckley, R. P. (2016b). The evolution of Fintech: A new post-crisis paradigm? Georgetown Journal of International Law, 47(4), 1271–1319.

    Google Scholar 

  • Arner, D. W., Barberis, J. N., & Buckey, R. P. (2016a). FinTech, RegTech, and the reconceptualization of financial regulation. Northwestern Journal of International Law & Business, 37(3), 371–413.

    Google Scholar 

  • Awad, N. F., & Krishnan, M. S. (2006). The personalization privacy paradox: An empirical evaluation of information transparency and the willingness to be profiled online for personalization. MIS Quarterly, 13–28.

    Google Scholar 

  • Awan, U., Shamim, S., Khan, Z., Zia, N. U., Shariq, S. M., & Khan, M. N. (2021). Big data analytics capability and decision-making: The role of data-driven insight on circular economy performance. Technological Forecasting and Social Change, 168, 120766.

    Article  Google Scholar 

  • Basel Committee on Banking Supervision. (2018a). Cyber-resilience: Range of practices. Bank for International Settlements.

    Google Scholar 

  • Basel Committee on Banking Supervision. (2018b). Sound practices: Implications of fintech developments for banks and bank supervisors. Bank for International Settlements.

    Google Scholar 

  • Bátiz-Lazo, B. (2018). The emergence and evolution of digital banking. Business History, 60(5), 771–775.

    Google Scholar 

  • Beck, N., & Rygl, D. (2015). Categorization of multiple channel retailing in multi-, cross-, and omni-channel retailing for retailers and retailing. Journal of Retailing and Consumer Services, 27, 170–178.

    Article  Google Scholar 

  • Berman, S. J. (2012). Digital transformation: Opportunities to create new business models. Strategy & Leadership, 40(2), 16–24.

    Article  Google Scholar 

  • Bholat, D., Lastra, R. M., Markose, S. M., Miglionico, A., & Sen, K. (2016). Non-performing loans: Regulatory and accounting treatments of assets.

    Google Scholar 

  • Biener, C., Eling, M., & Wirfs, J. H. (2015). Insurability of cyber risk: An empirical analysis. The Geneva Papers on Risk and Insurance Issues and Practice, 40(1), 131–158.

    Article  Google Scholar 

  • Böhme, R., & Moore, T. (2009). The iterated weakest link: A model of adaptive security investment. In WEIS (Vol. 2009).

    Google Scholar 

  • Cao, L., & Li, L. (2015). The impact of cross-channel integration on retailers’ sales growth. Journal of Retailing, 91(2), 198–216.

    Article  Google Scholar 

  • Chaboud, A. P., Chiquoine, B., Hjalmarsson, E., & Vega, C. (2014). Rise of the machines: Algorithmic trading in the foreign exchange market. The Journal of Finance, 69(5), 2045–2084.

    Article  Google Scholar 

  • Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business intelligence and analytics: From big data to big impact. MIS Quarterly, 36(4), 1165–1188.

    Article  Google Scholar 

  • Chiu, J. S., & Ko, R. K. (2019). Regulatory challenges and approaches to digital financial innovations. Journal of Financial Regulation and Compliance.

    Google Scholar 

  • Crosman, P. (2017). Can banks rebuild public trust through digital advice? American Banker, 182(77), 1.

    Google Scholar 

  • Cyr, D., Head, M., & Ivanov, A. (2009). Perceived interactivity leading to e-loyalty: Development of a model for cognitive–affective user responses. International Journal of Human-Computer Studies, 67(10), 850–869.

    Article  Google Scholar 

  • DeLone, W. H., & McLean, E. R. (2004). Measuring e-commerce success: Applying the DeLone & McLean information systems success model. International Journal of Electronic Commerce, 9(1), 31–47.

    Article  Google Scholar 

  • Deshpandé, R., & Farley, J. U. (2004). Organizational culture, market orientation, innovativeness, and firm performance: An international research odyssey. International Journal of Research in Marketing, 21(1), 3–22.

    Article  Google Scholar 

  • Ellis, K., & Kent, M. (2011). Disability and new media. Routledge.

    Book  Google Scholar 

  • Foroudi, P., Gupta, S., Sivarajah, U., & Broderick, A. (2018). Investigating the effects of smart technology on customer dynamics and customer experience. Computers in Human Behavior, 80, 271–282.

    Article  Google Scholar 

  • Gee, J. P. (2012). The old and the new in the new digital literacies. The Educational Forum, 76(4), 418–420.

    Article  Google Scholar 

  • Gomber, P., Koch, J. A., & Siering, M. (2017). Digital Finance and FinTech: Current research and future research directions. Journal of Business Economics, 87, 537–580.

    Article  Google Scholar 

  • Gursoy, D., Chi, O. H., Lu, L., & Nunkoo, R. (2019). Big data analytics capability and decision-making: The role of data-driven insight on circular economy performance. Technological Forecasting and Social Change, 168, 120766.

    Google Scholar 

  • Hann, I. H., Hui, K. L., Lee, S. Y., & Png, I. P. (2007). Will the global village fracture into tribes? Recommender systems and their effects on consumer fragmentation. Management Science, 60(4), 805–823.

    Google Scholar 

  • Hann, I. H., Koh, B., & Niculcea, R. (2016). The extent and evolution of standardization in the banking industry. In Proceedings of the 37th International Conference on Information Systems (ICIS 2016).

    Google Scholar 

  • Herhausen, D., Binder, J., Schoegel, M., & Herrmann, A. (2019). Integrating bricks with clicks: Retailer-level and channel-level outcomes of online–offline channel integration. Journal of Retailing, 95(1), 70–90.

    Google Scholar 

  • Herrero, Á., & Rodriguez del Bosque, I. (2008). The effect of innovativeness on the adoption of B2C e-commerce: A model based on the theory of planned behaviour. Computers in Human Behavior, 24(6), 2830–2847.

    Article  Google Scholar 

  • Holland, J. B. (2009). Banks, knowledge, and crisis: A case of knowledge and learning failure. Journal of Financial Regulation and Compliance, 17(3), 294–308.

    Google Scholar 

  • Hosanagar, K., Fleder, D., Lee, D., & Buja, A. (2014). Will the global village fracture into tribes? Recommender systems and their effects on consumer fragmentation. Management Science, 60(4), 805–823.

    Article  Google Scholar 

  • Hossain, M. A., & Prybutok, V. R. (2008). Consumer acceptance of RFID technology: An exploratory study. IEEE Transactions on Engineering Management, 55(2), 316–328.

    Article  Google Scholar 

  • Huang, M. H., & Rust, R. T. (2018). Artificial intelligence in service. Journal of Service Research, 21(2), 155–172.

    Article  Google Scholar 

  • Huston, S. J. (2010). Measuring financial literacy. Journal of Consumer Affairs, 44(2), 296–316.

    Article  Google Scholar 

  • Jaeger, P. T. (2012). Disability and the internet: Confronting a digital divide. Lynne Rienner Publishers.

    Google Scholar 

  • Jagtiani, J., & Lemieux, C. (2017). Fintech lending: Financial inclusion, risk pricing, and alternative information. Risk Pricing, and Alternative Information (December 26, 2017).

    Google Scholar 

  • Kannan, P. K., & Li, H. A. (2017). Digital marketing: A framework, review, and research agenda. International Journal of Research in Marketing, 34(1), 22–45.

    Article  Google Scholar 

  • Kaplan, A. M., & Haenlein, M. (2019). Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence. Business Horizons, 62(1), 15–25.

    Article  Google Scholar 

  • Kapoor, K. K., Tamilmani, K., Rana, N. P., Patil, P., Dwivedi, Y. K., & Nerur, S. (2018). Advances in social media research: Past, present and future. Information Systems Frontiers, 20(3), 531–558.

    Article  Google Scholar 

  • Kim, D. J., Ferrin, D. L., & Rao, H. R. (2008). A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents. Decision Support Systems, 44(2), 544–564.

    Article  Google Scholar 

  • Lee, Y., & Kozar, K. A. (2006). Investigating the effect of website quality on e-business success: An analytic hierarchy process (AHP) approach. Decision Support Systems, 42(3), 1383–1401.

    Article  Google Scholar 

  • Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69–96.

    Article  Google Scholar 

  • Leong, L. Y., & Sung, B. L. (2018). Digital banking: Enhancing customer experience via E-service quality. Management Research Review.

    Google Scholar 

  • Li, T., He, Q., & Wu, D. (2019a). The impact of digital finance on household consumption: Evidence from China. Economic Modelling, 83, 345–358.

    Google Scholar 

  • Li, T., Luo, X., Zhang, X., & Xu, H. (2015). Personalized online banking service quality, satisfaction, and loyalty in an oriental culture. Service Business, 9(3), 507–528.

    Google Scholar 

  • Li, T., Xu, L., & Zhao, D. (2019b). How do technology readiness, platform functionality, and trust influence C2C user loyalty? Journal of Retailing and Consumer Services, 48, 69–78.

    Google Scholar 

  • Liébana-Cabanillas, F., Sánchez-Fernández, J., & Muñoz-Leiva, F. (2018). Predictive and explanatory modeling regarding adoption of mobile payment systems. Technological Forecasting and Social Change, 126, 14–23.

    Google Scholar 

  • Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357–365.

    Article  Google Scholar 

  • Martin, K. D. (2015). Privacy notices as tabula rasa: An empirical investigation into how complying with a privacy notice is related to meeting privacy expectations online. Journal of Public Policy & Marketing, 34(2), 210–227.

    Article  Google Scholar 

  • Mishkin, F. S. (2009). Why we shouldn’t turn our backs on financial globalization. IMF Staff Papers, 1–7.

    Google Scholar 

  • Neslin, S. A., Grewal, D., Leghorn, R., Shankar, V., Teerling, M. L., Thomas, J. S., & Verhoef, P. C. (2006). Challenges and opportunities in multichannel customer management. Journal of Service Research, 9(2), 95–112.

    Article  Google Scholar 

  • Ngai, E. W., Xiu, L., & Chau, D. C. (2009). Application of data mining techniques in customer relationship management: A literature review and classification. Expert Systems with Applications, 36(2), 2592–2602.

    Article  Google Scholar 

  • Oestreicher-Singer, G., & Zalmanson, L. (2013). Content or community? A digital business strategy for content providers in the social age. MIS Quarterly, 591–616.

    Google Scholar 

  • Palfrey, J., & Gasser, U. (2008). Born digital: Understanding the first generation of digital natives. Basic Books.

    Google Scholar 

  • Pasquale, F. (2015). The black box society: The secret algorithms that control money and information. Harvard University Press.

    Book  Google Scholar 

  • Philippon, T. (2016). The fintech opportunity. National Bureau of Economic Research Working Paper, No. w22476.

    Google Scholar 

  • Pikkarainen, T., Pikkarainen, K., Karjaluoto, H., & Pahnila, S. (2004). Consumer acceptance of online banking: An extension of the technology acceptance model. Internet Research, 14(3), 224–235.

    Article  Google Scholar 

  • Richards, N., & Hartzog, W. (2015). Taking trust seriously in privacy law. Stanford Technology Law Review, 19, 431.

    Google Scholar 

  • Rogers, D. L. (2016). The digital transformation playbook: Rethink your business for the digital age. Columbia University Press.

    Book  Google Scholar 

  • Romanosky, S., Telang, R., & Acquisti, A. (2011). Do data breach disclosure laws reduce identity theft? Journal of Policy Analysis and Management, 30(2), 256–286.

    Article  Google Scholar 

  • Rozas, L. W., & Klein, W. C. (2010). The value and purpose of the traditional qualitative literature review. Journal of Evidence-Based Social Work, 7(5), 387–399.

    Article  Google Scholar 

  • Rust, R. T., & Huang, M. H. (2014). The service revolution and the transformation of marketing science. Marketing Science, 33(2), 206–221.

    Article  Google Scholar 

  • Seelman, K. D. (2001). Universal design, usability, and accessibility: A review of concepts, principles, projects, and research. Assistive technology and information technology use and need by persons with disabilities in the United States, 2.

    Google Scholar 

  • Servon, L. J., & Kaestner, R. (2008). Consumer financial literacy and the impact of online banking on the financial behavior of lower-income bank customers. Journal of Consumer Affairs, 42(2), 271–305.

    Article  Google Scholar 

  • Shaikh, A. A., & Karjaluoto, H. (2015). Mobile banking adoption: A literature review. Telematics and Informatics, 32(1), 129–142.

    Article  Google Scholar 

  • Tapscott, D., & Tapscott, A. (2016). Blockchain revolution: How the technology behind bitcoin is changing money, business, and the world. Penguin.

    Google Scholar 

  • Urbinati, A., Chiaroni, D., Chiesa, V., & Frattini, F. (2020). The role of digital technologies in open innovation processes: An exploratory multiple case study analysis. R&d Management, 50(1), 136–160.

    Article  Google Scholar 

  • Vatanasombut, B., Igbaria, M., Stylianou, A. C., & Rodgers, W. (2008). Information systems continuance intention of web-based applications customers: The case of online banking. Information & Management, 45(7), 419–428.

    Article  Google Scholar 

  • Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management Science, 46(2), 186–204.

    Article  Google Scholar 

  • Verhoef, P. C., Kannan, P. K., & Inman, J. J. (2015). From multi-channel retailing to omnichannel retailing: Introduction to the special issue on multi-channel retailing. Journal of Retailing, 91(2), 174–181.

    Article  Google Scholar 

  • Warschauer, M., & Matuchniak, T. (2010). New technology and digital worlds: Analyzing evidence of equity in access, use, and outcomes. Review of Research in Education, 34(1), 179–225.

    Article  Google Scholar 

  • Westerman, G., Calméjane, C., Bonnet, D., Ferraris, P., & McAfee, A. (2011). Digital transformation: A roadmap for billion-dollar organizations. MIT Center for Digital Business and Capgemini Consulting.

    Google Scholar 

  • Wilson, F., Tillotson, J., & Harwood, T. (2020). Algorithmic (re) ordering and digital inclusion: Cash, fintech, and the geographies of payday lending. Geoforum, 114, 10–18.

    Google Scholar 

  • World Bank. (2022). Financial inclusion. World Bank Group. https://www.worldbank.org/en/topic/financialinclusion/overview

  • Xu, L., Li, D., & Liu, Z. (2019). The effect of online service quality of internet-only banks on user behavior: A comparison of the SEM and fsQCA models. Information & Management, 56(1), 45–58.

    Google Scholar 

  • Zavolokina, L., Dolata, M., & Schwabe, G. (2016). The FinTech phenomenon: Antecedents of financial innovation perceived by the popular press. Financial Innovation, 2(1), 1–16.

    Article  Google Scholar 

  • Zavolokina, L., Dolata, M., & Schwabe, G. (2019). The landscape of blockchain adoption in the financial services. Business & Information Systems Engineering, 61(6), 741–749.

    Google Scholar 

  • Zetzsche, D. A., Buckley, R. P., Arner, D. W., & Barberis, J. N. (2017). From FinTech to TechFin: The regulatory challenges of data-driven finance. New York University Journal of Law and Business, 14, 393.

    Google Scholar 

  • Zhou, T., Lu, Y., & Wang, B. (2010). Integrating TTF and UTAUT to explain mobile banking user adoption. Computers in Human Behavior, 26(4), 760–767.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2024 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Modiha, P. (2024). Digital Transformation in the Finance and Banking Sector. In: Moloi, T. (eds) Digital Transformation in South Africa. Professional Practice in Governance and Public Organizations . Springer, Cham. https://doi.org/10.1007/978-3-031-52403-5_8

Download citation

Publish with us

Policies and ethics