Abstract
The rapid growth of the food delivery industry in Thailand has brought various challenges affecting the environment and the stakeholders in the industry. These challenges intensify energy consumption, plastic waste, and poor well-being and protection for food delivery riders. This book chapter illustrates how the remarkable trend of food delivery service during COVID-19 affects the industry as well as the environment. Furthermore, practical solutions to the consequences are also provided to mitigate the environmental impacts and promote sustainability in the industry.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Adunyarittigun, D., Klaewkasetkorn, N., Traikul, J., Pattanapiwat, W., & Jongjitwetchakul, K. (2022). A survey of challenges and welfare received by food riders in Bangkok during the COVID-19 pandemic. The 14th NPRU National Academic Conference Nakhon Pathom Rajabhat University. https://publication.npru.ac.th/jspui/handle/123456789/1772
Allen, J., Piecyk, M., Cherrett, T., Juhari, M. N., McLeod, F., Piotrowska, M., Bates, O., Bektaş, T., Cheliotis, K., Friday, A., & Wise, S. K. (2021). Understanding the transport and CO2 impacts of on-demand meal deliveries: A London case study. Cities, 108, 102973. https://doi.org/10.1016/j.cities.2020.102973
Bangkok Post. (2023, May 24). Get tough on plastics. Bangkokpost. https://www.bangkokpost.com/opinion/opinion/2576934/get-tough-on-plastics
BOI. (2018, November). Thailand: The kitchen of the world. https://www.boi.go.th/upload/content/food_industry2018_5c25d479c34a7.pdf
De-Loyde, K., Pilling, M., Thornton, A. T., Spencer, G., & Maynard, O. M. (2022). Promoting sustainable diets using eco-labelling and social nudges: A randomised online experiment. Behavioural Public Policy, 1–17. https://doi.org/10.1017/bpp.2022.27
Eukeik. (2021, November 23). ธุรกิจส่งอาหาร ปี 2565 โอกาสใหญ่ที่ยังคงมาพร้อมกับความท้าทายใหม่ๆ (วิเคราะห์). Marketeer Online. https://marketeeronline.co/archives/238397
Ewe, S. Y., & Tjiptono, F. (2023). Green behavior among Gen Z consumers in an emerging market: Eco-friendly versus non-eco-friendly products. Young Consumers: Insight and Ideas for Responsible Marketers, 24(2), 234–252. https://doi.org/10.1108/yc-06-2022-1533
Fan, Z., Yanjie, J., Lv, H., Yuqian, Z., Blythe, P., & Jialiang, F. (2022). Travel satisfaction of delivery electric two-wheeler riders: Evidence from Nanjing, China. Transportation Research Part A-policy and Practice, 162, 253–266. https://doi.org/10.1016/j.tra.2022.06.001
Fayyazbakhsh, A., Bell, M. L., Zhu, X., Mei, X., Koutný, M., Hajinajaf, N., & Zhang, Y. (2022). Engine emissions with air pollutants and greenhouse gases and their control technologies. Journal of Cleaner Production, 376, 134260. https://doi.org/10.1016/j.jclepro.2022.134260
Food Focus Thailand. (n.d.). http://www.foodfocusthailand.com/whats-in/food-delivery-business-expanding-in-fierce-competition-after-covid-19platform-providers-heading-to-super-application
Grab EV. (2023). Grab EV เช่าขับรถมอเตอร์ไซค์ไฟฟ้า เฉพาะ 2 ล้อกรุงเทพฯ — GrabDriverTH. GrabDriverTH. https://www.grabdriverth.com/news/ev-bike-rental
Grab Thailand (แกร็บ ประเทศไทย). (2022, September 27). {:TH} แกร็บส่ง “GrabUnlimited” สู้ศึกค่าครองชีพ ปั้น “แพ็กเกจสมาชิกรายเดือน” เริ่มต้น 1 บาท ครอบคลุมทุกบริการ {:} {:EN} Grab launches “GrabUnlimited” monthly membership package to tackle rising cost of living, starting from 1 THB across all services {:} | Grab TH. Grab TH. https://www.grab.com/th/en/press/others/th-%E0%B9%81%E0%B8%81%E0%B8%A3%E0%B9%87%E0%B8%9A%E0%B8%AA%E0%B9%88%E0%B8%87-grabunlimited-%E0%B8%AA%E0%B8%B9%E0%B9%89%E0%B8%A8%E0%B8%B6%E0%B8%81%E0%B8%84%E0%B9%88%E0%B8%B2/
GrabFood (Walk) บริการส่งอาหารระยะใกล้ — GrabDriverTH. (n.d.). GrabDriverTH. https://www.grabdriverth.com/grabfood-walk
Herrmann, C., Rhein, S., & Sträter, K. F. (2022). Consumers’ sustainability-related perception of and willingness-to-pay for food packaging alternatives. Resources, Conservation and Recycling, 181, 106219. https://doi.org/10.1016/j.resconrec.2022.106219
Hong, T. H. (2022). The Pizza Company 1112 turns to green delivery. Mini Me Insights. https://www.minimeinsights.com/2022/07/22/the-pizza-company-1112-turns-to-green-delivery/
Jaiwat, W. (2023, January 18). รายงานชี้ ตลาด Food Delivery ในอาเซียนโตเหลือ 5% ในปีที่ผ่านมา อาจทำให้ธุรกิจนี้อยู่ยากขึ้น. Positioning Magazine. https://positioningmag.com/1415760
Jangsook, P. (2021, June 11). Reduce plastic waste in the time of the online-food ordering frenzy. Chula. https://www.chula.ac.th/en/highlight/47741/.
Jantarasiri, U. (2023, May 24). Delivering justice to food deliverers. Bangkokpost. https://www.bangkokpost.com/opinion/opinion/2577024/delivering-justice-to-food-deliverers
Kasikorn Research Center. (2020, June 6). Fierce competition in the food delivery application industry. Kasikornresearch. https://www.kasikornresearch.com/en/analysis/k-social-media/Pages/Food-delivery-FB060820.aspx
Kemp, S. (2022). Digital 2022: Thailand — DataReportal – Global Digital Insights. DataReportal – Global Digital Insights. https://datareportal.com/reports/digital-2022-thailand
Kummetha, T. (2022, June 8). The cost of clean air in Thailand. WHO. https://www.who.int/thailand/news/detail/08-06-2022-the-cost-of-clean-air-in-thailand
Leesa-Nguansuk, S. (2021, March 31). Line Man defends lower rider pay. https://www.bangkokpost.com/business/2092263/line-man-defends-lower-rider-pay
Nekmahmud, M., Naz, F., Ramkissoon, H., & Fekete-Farkas, M. (2022). Transforming consumers’ intention to purchase green products: Role of social media. Technological Forecasting and Social Change, 185, 122067. https://doi.org/10.1016/j.techfore.2022.122067
Posttoday. (2023, February 12). FoodPanda สร้างไรเดอร์รักษ์โลก เช่ามอเตอร์ไซค์ไฟฟ้าวันละ 130 บาท. Posttoday. https://www.posttoday.com/business/690628
Promchertchoo, P. (2020, May 12). Food delivery services add tonnes of plastic to Thailand’s landfills during COVID-19 crisis. Channelnewsasia. https://www.channelnewsasia.com/asia/food-delivery-increases-thailand-plastic-waste-during-covid-19-1338891
Robinhood Rider App. (2021, June). Robinhood stays true to its commitment to support small players, launching “Robinhood Rider App” to improve riders’ quality of life based on three core principles – “Increasing Income - Increasing Jobs - Increasing Opportunities”. SCB. https://www.scb.co.th/en/about-us/news/jun-2021/robinhood-rider.html
Rocket Media Lab: ไรเดอร์ไทย เป็นอยู่ยังไง อยากได้อะไรบ้าง. (2021, September 24). https://www.tcijthai.com/news/2021/24/scoop/11946
Sarwar, A., Maqsood, U., & Mujtaba, B. G. (2020). Impact of job insecurity due to COVID-19 on the psychological wellbeing and resiliency of food delivery personnel. International Journal of Human Resource Studies, 11(1), 24. https://doi.org/10.5296/ijhrs.v11i1.18075
Shopee ปลดพนักงาน 50% สมรภูมิอีคอมเมิร์ซ “ไม่ง่าย” อย่างที่คิด. (2022, June 18). Mgronline. https://mgronline.com/daily/detail/9650000057810
Southeast Asian (SEA) food delivery industry: – Dashmote. (n.d.). https://dashmote.com/articles/southeast-asian-food-delivery-industry-navigating-the-rapidly-changing-market/
Sriratana, J. (2021, December 31). Consumer behavior through online food ordering applications during the virus COVID-19 outbreak. https://so06.tci-thaijo.org/index.php/hsrnj/article/view/253657
Steenis, N. D., Van Der Lans, I., Van Herpen, E., & Van Trijp, H. C. (2018). Effects of sustainable design strategies on consumer preferences for redesigned packaging. Journal of Cleaner Production, 205, 854–865. https://doi.org/10.1016/j.jclepro.2018.09.137
Team, T. (2019). ETRAN เผยโฉมจักรยานยนต์ไฟฟ้ารุ่น Limited ตั้งเป้าเพิ่มจำนวนผู้ใช้ให้คุ้นเคยนวัตกรรม EV. Techsauce. https://techsauce.co/pr-news/etran-electric-motocycle-kraf-limited-edition
Ton, A. (2018). Which means of transport is best suited for your delivery service? Cashdesk. https://www.cashdesk-pos.com/which-means-of-transport-is-best-suited-for-your-delivery-service/
UNEP circularity platform. (2022, October 25). Nudging consumers to opt out of plastic waste in food delivery - UNEP circularity platform. UNEP Circularity Platform. https://buildingcircularity.org/refuse/nudging-consumers-to-opt-out-of-plastic-waste-in-food-delivery/
Wantanasombut, A. (2023, May 25). A Thai Multi-Stakeholder Platform Co-op for Plastic-Free Food Delivery | Platform Cooperativism Consortium. Platform Cooperativism Consortium. https://platform.coop/blog/a-thai-multi-stakeholder-platform-coop/
Wipatayotin, A. (2020, April 24). Covid-19 pushes plastic waste rise. Bangkokpost. https://www.bangkokpost.com/thailand/general/1906295/covid-19-pushes-plastic-waste-rise
Wirutakkapong, P. P. (2022). สิทธิพิเศษการจองเช่าขับมอเตอร์ไซค์ไฟฟ้า — LINE MAN RIDER. LINE MAN RIDER. https://www.linemanrider.com/news/lm-benefits-evmotorbike
Xie, S., & Madni, G. R. (2023). Impact of social media on young generation’s green consumption behavior through subjective norms and perceived green value. Sustainability, 15(4), 3739. https://doi.org/10.3390/su15043739
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2024 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this chapter
Cite this chapter
Anatamsombut, N., Ewe, S.Y. (2024). Case 11: Delivering Convenience in Crisis—Food Delivery During the COVID-19 in Thailand. In: Mutum, D.S., Ewe, S.Y., Ghazali, E.M., Louis Vincent, R. (eds) Marketing Case Studies in Emerging Markets. Springer Business Cases. Springer, Cham. https://doi.org/10.1007/978-3-031-51689-4_12
Download citation
DOI: https://doi.org/10.1007/978-3-031-51689-4_12
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-031-51688-7
Online ISBN: 978-3-031-51689-4
eBook Packages: Business and ManagementBusiness and Management (R0)