Abstract
This study aims to investigate news frames and the use of negativity in the mainstream news coverage during a presidential election campaign. From a strategic communication perspective, the messages’ cognitive and emotional (affective) attributes have been explored per time and political orientation of the media to discuss the implications on the campaign strategies.
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Kim, J.Y. (2024). Exploring Frames and Negativity Strategies in the News During an Election Campaign. In: Kim, M.S. (eds) Exploring Korean Politeness Across Online and Offline Interactions. Advances in (Im)politeness Studies. Springer, Cham. https://doi.org/10.1007/978-3-031-50698-7_9
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