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Corporate Citizenship in a Changing World

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Mastering Corporate Communication

Part of the book series: Future of Business and Finance ((FBF))

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Abstract

That organisations have a responsibility not only for their own products but also for society and our planet, is a new norm called ‘corporate citizenship’. As (co-)responsible citizens, organisations must act differently and communicate on an increasing number of agendas, making it crucial that the professional communicator helps to position the organisation wisely. CEO activism is an important communicative task in corporate citizenship.

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Author information

Authors and Affiliations

  1. Værløse, Denmark

    Anne Katrine Lund

  2. Vedbæk, Denmark

    Mette Refshauge

Authors
  1. Anne Katrine Lund
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  2. Mette Refshauge
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Lund, A.K., Refshauge, M. (2024). Corporate Citizenship in a Changing World. In: Mastering Corporate Communication. Future of Business and Finance. Springer, Cham. https://doi.org/10.1007/978-3-031-50232-3_4

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