Abstract
The world is changing at a dizzying pace. It challenges communicators to navigate in new ways, with new challenges and new demands. Communication is no longer about sending a message when there is something new to tell but about being in open, authentic contact: about being present. This chapter takes a closer look at the new reality of the communicator: From the comprehensive communication theory, what can help us to understand our challenges, role and shared responsibilities?
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Lund, A.K., Refshauge, M. (2024). Strategic Organisational Communication in a New Era. In: Mastering Corporate Communication. Future of Business and Finance. Springer, Cham. https://doi.org/10.1007/978-3-031-50232-3_2
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DOI: https://doi.org/10.1007/978-3-031-50232-3_2
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