Absract
The concept of Reputation Risk existed since 10 years ago and started to be applied approximately 5 years ago, stressed out its importance for executives continuously since then. The Economist considers reputation risk as 'risk of risks' (Bonime-Blanc et Ponzi, 2016). This research will provide more information about the meaning and importance of reputation risk, as well as the way to quantify it. The research is a quantitative analysis, which provides detailed steps on how to quantify reputation risk. It will also include calculation of total value of reputation risk of six global companies from different industries: Wells Fargo & Company, Toyota Motors, Samsung, Alibaba, Oracle, and DHL. The findings of the research will contribute in providing for readers knowledge about the ways companies can turn the risk into an opportunity for a growth in its value.
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Trcak, N., Itani, R., Mirza, N. (2024). A Framework of the Financial Reputational Risk: A Quantitative Analysis to Convert Risk into Opportunity. In: Salman, A., Tharwat, A. (eds) Digital Governance & Security. AUEIRC 2020. Advances in Science, Technology & Innovation. Springer, Cham. https://doi.org/10.1007/978-3-031-49302-7_2
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