Abstract
The aim of this chapter is to offer an overview of online and store spending decision by matching traditional and digitalized choice of consumers according to their needs and satisfaction and also their preference. This study investigates the consumer’s motivation that influences online shopping behaviour and store purchase behaviour. The expected outcome of the research study is to know the relationship between customer’s opinion and choices of online and store buying behaviour. Due to busy lives and stressful schedules of majority of people in the twenty-first century, online shopping has taken on a significant role. Online shopping became the most convenient and practical option for them in this situation. However, there are still some who prefer the other mode of shopping based on variety of products, according to trust and quality provided by the vendors.
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Chandrakhanthan, J., Singha, S., Krishnamoorthi, M. (2024). A Study on Online and Store Purchasing Behaviour of Consumers. In: K. P., J.M., Asis, E.R., T. K., M., Michael, J.N. (eds) Business Resilience and Digital Technology in the Post-Pandemic Era. Contributions to Environmental Sciences & Innovative Business Technology. Springer, Cham. https://doi.org/10.1007/978-3-031-48075-1_16
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DOI: https://doi.org/10.1007/978-3-031-48075-1_16
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