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Model for Testing Trust in E-Commerce

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Management, Innovation and Entrepreneurship in Challenging Global Times

Part of the book series: Lecture Notes in Management and Industrial Engineering ((LNMIE))

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Abstract

The concept of consumer trust in e-commerce (EC) is a topical issue, widely studied by several researchers, developed a lot in the last decade and materialized in several conceptual models of trust in online shopping. The company’s tendency to buy online has intensified due to the COVID-19 pandemic. This paper presents three specific reliable models selected from the literature (Corbitt et al. in Electron Commer Res Appl 204, 2003 [2]; Mannan in A study of the significant factors affecting trust in electronic commerce, pp. 8, 13–16, 2008 [10]; Oliveira et al. in Comput Hum Behav 153–164, 2017 [13]), for which a critical analysis is performed in order to identify the advantages of the models, respectively their limitations. Starting from the critical analysis of the models, a conceptual model was developed to test the consumer trust in EC, which would contribute to solving the limitations. The paper is completed by the procedure for validating the designed model and drawing the most important conclusions.

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References

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Authors and Affiliations

  1. Faculty of Management in Production and Transportations, Politehnica University of Timisoara, 14 Remus Street, 300191, Timisoara, Romania

    Patricia Simona Lup & Gabriela Ioana Prostean

  2. Faculty of Economics and Business Administration, Marketing, West University of Timișoara, J. H. Pestalozzi, Nr. 16, 300115, Timisoara, Romania

    Gheorghe Preda

Authors
  1. Patricia Simona Lup
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  2. Gabriela Ioana Prostean
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  3. Gheorghe Preda
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Corresponding author

Correspondence to Patricia Simona Lup .

Editor information

Editors and Affiliations

  1. Department of Management, Polytechnic University of Timisoara, Timisoara, Romania

    Gabriela I. Prostean

  2. Department of Industrial Engineering, Universidad de Burgos, Burgos, Spain

    Juan J. Lavios

  3. Department of Management, West University of Timisoara, Timisoara, Romania

    Laura Brancu

  4. Department of International Trade and Logistics, Muğla Sıtkı Koçman University, Fethiye, Türkiye

    Faruk Şahin

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Lup, P.S., Prostean, G.I., Preda, G. (2024). Model for Testing Trust in E-Commerce. In: Prostean, G.I., Lavios, J.J., Brancu, L., Şahin, F. (eds) Management, Innovation and Entrepreneurship in Challenging Global Times. Lecture Notes in Management and Industrial Engineering. Springer, Cham. https://doi.org/10.1007/978-3-031-47164-3_48

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  • DOI: https://doi.org/10.1007/978-3-031-47164-3_48

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-47163-6

  • Online ISBN: 978-3-031-47164-3

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