Abstract
A better understanding of social human dynamics would be a powerful tool to improve nearly any computational endeavour that involves human interactions. This includes intelligent environments featuring, for instance, efficient illumination systems, smart evacuation signalling systems, intelligent transportation systems, crowd control, or disaster response. Moreover, given that the human population has significantly grown up in number and spread across the planet, the capacity to predict social human behaviours will help to demonstrate special behavioural forms observed when masses of people gather together and make crowds. Additionally, human crowd dynamics are characterized by complex psychological and sociobiological behaviour. The contributions of psychological factors need to be accounted for to obtain more reliable models. Many models have been proposed to describe the social human group dynamics in different scenarios. However, due to the complexity of such systems amplified by the above factors, social human decision-making with multiple choices has not been fully scrutinized. In this chapter, we consider probabilistic drift-diffusion models and Bayesian inference frameworks to address this issue, assisting better social human decision-making. We provide details of the models, as well as representative numerical examples, and discuss the decision-making process with a representative example of the escape route decision-making phenomena by further developing the drift-diffusion models and Bayesian inference frameworks. In the latter context, we also give a review of recent developments in human collective decision-making and its applications with brain network models. Furthermore, we provide illustrative numerical examples to discuss the role of neuromodulation, reinforcement learning in decision-making processes. Finally, we call attention to existing challenges, open problems, and promising approaches in studying social dynamics and collective human decision-making, including those arising from nonequilibrium considerations of the associated processes.
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Acknowledgements
Authors are grateful to the NSERC and the CRC Program for their support. RM is also acknowledging support of the BERC 2022–2025 program and Spanish Ministry of Science, Innovation and Universities through the Agencia Estatal de Investigacion (AEI) BCAM Severo Ochoa excellence accreditation SEV-2017-0718.
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Thieu, T., Melnik, R. (2023). Social Human Collective Decision-Making and Its Applications with Brain Network Models. In: Bellomo, N., Gibelli, L. (eds) Crowd Dynamics, Volume 4. Modeling and Simulation in Science, Engineering and Technology. Birkhäuser, Cham. https://doi.org/10.1007/978-3-031-46359-4_5
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