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Zhejiang Yueju and the Gaming Industry

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Understanding CCI through Chinese Theatre

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Abstract

This chapter investigates xiqu digitalisation and gamification and issues around intellectual property (IP); it questions how xiqu as a live community practice and collective ownership presents opportunities as well as challenges in China’s ambition to build an Intangible Cultural Heritage (ICH)-based CCI model.

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Authors and Affiliations

  1. Performance and Cultural Industries, University of Leeds, Leeds, UK

    Haili Ma

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  1. Haili Ma
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Correspondence to Haili Ma .

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Ma, H. (2024). Zhejiang Yueju and the Gaming Industry. In: Understanding CCI through Chinese Theatre. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-031-45874-3_6

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