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Demand Management for Sustainable Supply Chain Operations

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Sustainable Supply Chains

Part of the book series: Springer Series in Supply Chain Management ((SSSCM,volume 23))

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Abstract

Supply chain management is about fulfilling demand. Most of the current supply chain literature models demand as an exogenous factor. This also holds true for sustainable supply chain management. However, demand itself is shaped by long- and short-term decisions on, for example, not only assortments and prices but also lead times and service quality. In addition to revenues and costs, demand management also has the potential to impact a firm’s environmental performance in the broadest sense, i.e., emissions, waste, and material and energy consumption. In this chapter, we discuss opportunities for endogenizing demand in sustainable supply chain management. We first discuss the impact of relevant demand characteristics on a firm’s environmental performance. Subsequently, we introduce common demand management levers and then review examples of how they have been applied to manage environmental objectives. We close the chapter by synthesizing our main observations and discussing potential avenues for future research.

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Author information

Authors and Affiliations

  1. Rotterdam School of Management, Erasmus University, Rotterdam, The Netherlands

    Niels Agatz

  2. Chair of Supply Chain Management, University of Mannheim, Mannheim, Germany

    Moritz Fleischmann

Authors
  1. Niels Agatz
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  2. Moritz Fleischmann
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Correspondence to Niels Agatz .

Editor information

Editors and Affiliations

  1. Kedge Business School, Talence, France

    Yann Bouchery

  2. Anderson School of Management, University of California Los Angeles, Los Angeles, CA, USA

    Charles J. Corbett

  3. School of Economics and Management, Tilburg University, Tilburg, The Netherlands

    Jan C. Fransoo

  4. Department of Business Administration, University of Zurich, Zurich, Switzerland

    Tarkan Tan

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Agatz, N., Fleischmann, M. (2024). Demand Management for Sustainable Supply Chain Operations. In: Bouchery, Y., Corbett, C.J., Fransoo, J.C., Tan, T. (eds) Sustainable Supply Chains. Springer Series in Supply Chain Management, vol 23. Springer, Cham. https://doi.org/10.1007/978-3-031-45565-0_10

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