Abstract
The survival and success of businesses depend on meeting customer needs and demands in today’s competitive climate. In the healthcare industry, this can be particularly relevant where the quality of service and customer relationships, are the key success factors. The purpose of this study was to determine whether there was a relationship between customer loyalty and patient satisfaction. A full 197 patients were invited to complete a survey form at 1 non-public hospital. Furthermore, knowledge of the structural equation’s victimization modeling was checked. In addition, the overall satisfaction of the patient was mainly full of medical support, meals, and patient area as admission and body services. Furthermore, we seem to find that overall patient satisfaction and loyalty are entirely correlated. Hospitals should pay appropriate attention to the state of their human capital in planning their semi-permanent plan. Such an instrument should be leveraged to attract and retain professional and customer-oriented individuals.
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Alawamreh, A.R., Almhasneh, A.M., Alammri, I.K., Ramadneh, N.M., Al-Shaar, M., Zahran, S. (2023). Satisfaction and Loyalty for the Patients in the Jordanian Health Care Sector. In: Hannoon, A., Mahmood, A. (eds) Artificial Intelligence, Internet of Things, and Society 5.0. Studies in Computational Intelligence, vol 1113. Springer, Cham. https://doi.org/10.1007/978-3-031-43300-9_18
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