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Location Strategies of Healthcare Facilities: The Case of Private Hospitals in Ankara

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Challenges of Healthcare Systems in the Era of COVID-19

Part of the book series: Contributions to Management Science ((MANAGEMENT SC.))

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Abstract

The location decision of healthcare facilities is complicated because it is a long-term decision and relocating the facilities can be costly. The study aims to analyze the relative importance of criteria in the locational choices of healthcare facilities. To achieve this, the criteria for the location strategies of private healthcare facilities were examined in different districts of Ankara. Six main criteria, including the demographic structure of the district, environmental factors, building features, locational factors, competition dynamics, and investment costs were determined for private hospital site selection. The relative importance of these criteria was evaluated based on in-depth interviews with the managers of twelve private hospitals selected from different districts regarding their location choices. The findings obtained from the interviews were analyzed by converting them into normalized comparison matrices to make comparisons among the districts. Consequently, the most effective factors in the location strategies of private hospitals in Ankara were determined to be competition dynamics, building features, and investment costs, respectively. It was revealed that the site selection of private hospitals differed depending on the socio-economic characteristics of the districts. The results obtained in this study are crucial for determining effective location strategies for new private or public hospital investments.

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Author information

Authors and Affiliations

  1. Faculty of Architecture and Design, Department of City and Regional Planning, Atatürk University, Erzurum, Turkey

    Cansu Guller

  2. Faculty of Architecture, Department of City and Regional Planning, Gazi University, Ankara, Turkey

    Cigdem Varol

Authors
  1. Cansu Guller
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  2. Cigdem Varol
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Correspondence to Cansu Guller .

Editor information

Editors and Affiliations

  1. University of Florence, Firenze, Italy

    Niccolò Persiani

  2. University of Florence, Firenze, Italy

    Ilaria Elisa Vannini

  3. University of Florence, Firenze, Italy

    Anna Romiti

  4. Department of Accounting and Finance, International Hellenic University, Kavala, Greece

    Anastasios Karasavvoglou

  5. Department of Economic Sciences, International Hellenic University, Serres, Greece

    Persefoni Polychronidou

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Guller, C., Varol, C. (2023). Location Strategies of Healthcare Facilities: The Case of Private Hospitals in Ankara. In: Persiani, N., Vannini, I.E., Romiti, A., Karasavvoglou, A., Polychronidou, P. (eds) Challenges of Healthcare Systems in the Era of COVID-19. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-031-43114-2_4

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