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Digital CSR and Corporate Sustainability Moderated by Perceived Technological Environmental Uncertainty: Empirical Evidence

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Cutting-Edge Business Technologies in the Big Data Era (SICB 2023)

Part of the book series: Studies in Big Data ((SBD,volume 135))

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Abstract

This study investigates the nexus among digital corporate social responsibility (CSR) practices and corporate sustainability as well as the moderating impact of perceived technological environmental uncertainty in this context. It provides empirical evidence from the Jordanian market. To achieve the study’s purpose, 170 e-survey questionnaires were emailed to all Jordanian corporations listed on the Amman Stock Exchange. In the research letter, we invited the respondent to be the chief executive officer (CEO). Using a partial least squares structural equation modeling (PLS-SEM), the results show that corporate sustainability is positively affected by digital CSR practices and that the relationship between digital CSR practices and corporate sustainability is positively moderated by perceived technological environmental uncertainty. Finally, this study has immediate impact for a wide range of managers, decision-makers, consultants, and policymakers.

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Author information

Authors and Affiliations

  1. Accounting Department, Faculty of Business, Al-Zaytoonah University of Jordan, Amman, Jordan

    Malik Abu Afifa, Isam Saleh & Ayman Bader

  2. Accounting Department, Tien Giang University, My Tho, Tien Giang Province, Vietnam

    Hien Vo Van

  3. Department of Accounting, Finance and Economics, Griffith Business School, Griffith University, Brisbane, QLD, Australia

    Abdallah Alkhawaja

  4. Department of Accounting, Faculty of Administrative and Financial Sciences, Philadelphia University, Amman, Jordan

    Yusuf Al-Hroot

Authors
  1. Malik Abu Afifa
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  2. Isam Saleh
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  3. Hien Vo Van
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  4. Abdallah Alkhawaja
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  5. Ayman Bader
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  6. Yusuf Al-Hroot
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Corresponding author

Correspondence to Malik Abu Afifa .

Editor information

Editors and Affiliations

  1. Faculty of Business, Information Systems and Business Analytics, Al-Zaytoonah University of Jordan, Amman, Jordan

    Saad G. Yaseen

Appendix 1. Scale Evaluation

Appendix 1. Scale Evaluation

Variable

Items

Code

Outer loadings

CR

AVE

Digital CSR practices (DCSR)

   

0.949

0.758

To what degree do you believe digital techniques/solutions/platforms help your corporation to:

   

Inform the public about CSR efforts and activities

DCSR1

0.883

  

Interact and work with people of society

DCSR2

0.861

  

Support the activities of the society that promote quality of life and well-being

DCSR3

0.883

  

Contribute to volunteer societal initiatives

DCSR4

0.873

  

Increase understanding of stakeholders’ requirements and expectations

DCSR5

0.839

  

Increase societal awareness and knowledge of hazards and safety precautions during emergencies

DCSR6

0.884

  

Corporate sustainability (CS)

 

To what degree do you believe that adopting and implementing CSR using digital techniques, solutions, and platforms help to:

 

0.880

0.512

Ensure a long-term reputation

CS1

0.750

  

Provide a long-term competitive edge

CS2

0.759

  

Maintain the corporate’s growth

CS3

0.719

  

Build long-term ties with stakeholders and the general public

CS4

0.668

  

Increase client satisfaction

CS5

0.678

  

Increase societal acceptability and legitimacy

CS6

0.768

  

Increase performance

CS7

0.657

  

Perceived technological environmental uncertainty (PTEU)

Our sector’s software updates are extremely predictable

PTEU1

0.788

0.877

0.641

Hardware opportunities in our business are fairly predictable

PTEU2

0.759

  

Technological advances in our sector are fairly predictable

PTEU3

0.823

  

Changes in technology in our sector over the next three years are extremely foreseeable

PTEU4

0.831

  

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Abu Afifa, M., Saleh, I., Van, H.V., Alkhawaja, A., Bader, A., Al-Hroot, Y. (2023). Digital CSR and Corporate Sustainability Moderated by Perceived Technological Environmental Uncertainty: Empirical Evidence. In: Yaseen, S.G. (eds) Cutting-Edge Business Technologies in the Big Data Era. SICB 2023. Studies in Big Data, vol 135. Springer, Cham. https://doi.org/10.1007/978-3-031-42463-2_10

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