Abstract
Today’s digital world, memes are more popular among the youngsters to express one’s emotion. Nowadays, almost everyone is largely relying on social media to send memes and emojis in order to share the information in a humorous way. Lots of research article are reviewed about the social media memes, internet memes and this paper summarizes the usage of social media and following the trending pattern in communicating or sharing information through the social media platform. This study is aimed to study about the individual’s attitude towards memes and its effect among the social media users. Through survey, total of 193 samples were collected by using questionnaire and statistical tools like Reliability test, Chi square and Correlation analysis have been used to interpret the collected data.
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Somasundaram, T., Vijayasairam, P., Pachiyappan, S. (2024). Individual’s Attitude Concerning Memes: A Study Reference to Active Social Media Users. In: Alareeni, B., Elgedawy, I. (eds) AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises. Studies in Systems, Decision and Control, vol 440. Springer, Cham. https://doi.org/10.1007/978-3-031-42085-6_61
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