Abstract
This chapter provides an introduction to the topic of agenda-setting theory and its relevance in the context of the media landscape. It begins by highlighting the importance of agenda-setting as a theory that explores the influence of media on shaping public opinion and political discourse. It introduces the concept of agenda-setting theory and its core principles. Then, Buturoiu, Corbu and Boţan further delve into the relationship between agenda-setting, priming and framing. Additionally, the authors explore different typologies of frames used in agenda-setting research, offering a comprehensive understanding of the ways in which issues and events are framed by the media. Lastly, the chapter examines the role of agenda-setting in the new media landscape. It acknowledges the transformative impact of digital media on the dissemination and consumption of news and information. Overall, this chapter sets the stage for further exploration of agenda-setting processes and their effects on public opinion and political communication.
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Buturoiu, R., Corbu, N., Boțan, M. (2023). Agenda-Setting: 50 Years of Research. In: Patterns of News Consumption in a High-Choice Media Environment. Springer Studies in Media and Political Communication. Springer, Cham. https://doi.org/10.1007/978-3-031-41954-6_2
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