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Data Collection Methods

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Understanding Audiences, Customers, and Users via Analytics

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Abstract

This chapter provides an overview of the following data-gathering methods: online surveys, crowdsourcing, eye tracking, mouse tracking, search logs, triangulation, and social media APIs. This information is essential for anyone interested in understanding the methods and best practices for gathering data in web and social media analytics. With this information, you should better understand each method’s usefulness and be able to make informed decisions about the best method for your business strategy needs.

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Authors and Affiliations

  1. Hamad bin Khalifa University, Doha, Qatar

    Bernard J. Jansen & Soon-gyo Jung

  2. Hamad bin Khalifa University, Doha, Qatar

    Kholoud K. Aldous

  3. University of Vaasa, Vaasa, Finland

    Joni Salminen

  4. Qatar National Research Fund, Doha, Qatar

    Hind Almerekhi

Authors
  1. Bernard J. Jansen
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  2. Kholoud K. Aldous
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  3. Joni Salminen
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  4. Hind Almerekhi
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  5. Soon-gyo Jung
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Corresponding author

Correspondence to Bernard J. Jansen .

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Jansen, B.J., Aldous, K.K., Salminen, J., Almerekhi, H., Jung, Sg. (2024). Data Collection Methods. In: Understanding Audiences, Customers, and Users via Analytics. Synthesis Lectures on Information Concepts, Retrieval, and Services. Springer, Cham. https://doi.org/10.1007/978-3-031-41933-1_4

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  • DOI: https://doi.org/10.1007/978-3-031-41933-1_4

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-41932-4

  • Online ISBN: 978-3-031-41933-1

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