Abstract
The media continues to play a major role in creating global villages through information sharing, but its portrayal of disability continues to garner criticism from disability studies experts and people with disabilities (PWDs). Informal conversations with persons with sensory impairment have described the prevailing relationships between media reporting language and systems in Zimbabwe as fractured. Informal discussions with them created opportunities to have their voices heard on the subject while at the same time creating awareness and learning platform opportunities. A dearth of knowledge on the phenomenon also prompted this study. Five purposively selected participants with sensory impairments provided data through narratives, observations, and in-depth open-ended interviews. Guided by critical analysis theory, the collected data were qualitatively analysed for their content. The findings are presented according to emerging patterns, themes and subthemes, and discussions augmented by the relevant literature, which is further supported by the triangulated data to propose meaningful ways of mending the fractured relationships between PWDs and the media. Patterns generated from the studied cases demonstrate that media coverage is biased on reporting crimes and anomalies committed by PWDs compared with their progress or achievements. This is said to have created a portrait of PWDs as evil or as criminals and people from whom nothing good would come. The participants claim that such reports cause them to be hopeless beings whose good deeds and achievements are never recognised in society, so they resort to fulfilling the prophecy made about them.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
Scroll our faces—Grammatical structures of the Sign language are formed by the face body language. In other words the way the face is presented in the accompainment of sign language depicts contextual meanings presented at the time. That is faces give away far more meanings than just our mood and that influences how we feel or view incidences.
- 2.
Spread the talking hands—sign language is a visual language where hands have the talking power of expression for varied experiences where different hand signs are presented to express different meanings. To understand a deaf person people read what the different handshapes express.
References
Convention on the Rights of Persons with Disabilities (CRPD). (2006). Retrieved February 10, 2019, from https://www.un.org/development/desa/disabilities/convention-on-the-rights-of-persons-with-disabilities.html
Crowley, M., & Crowley, M. (1999). Spotlight on Handicap. Take Our Word for It, 66. Retrieved February 14, 2019, from http://www.takeourword.com/Issue066.html
Ewoldsen, D. R., & Roskos, B. (2012). Applying Social Psychology to the Media. In F. W. Schneider, J. A. Gruman, & L. M. Coutts (Eds.), Applied Social Psychology: Understanding and Addressing Social and Practical Problems (2nd ed., pp. 135–163). Sage Publications. [Book chapter].
Gavril, F. (2002). Improving Media Access for the Population with Disabled Hearing in Romania and Hungary. Retrieved February 18, 2016, from http://www.policy.hu/flora/projtitle1.htm
Haller, B., Dorries, B., & Rahn, J. (2006). Media Labeling Versus the US Disability Community Identity: A Study of Shifting Cultural Language Towson University: USA. Journal Disability & Society., 21(1). Retrieved February 21, 2019, from https://bda.org.u/finding-the-voice-of-deaf-characters/
Hunt, P. (1991). Discrimination: Disabled People and the Media, 70(Winter), 45–48.
Kabiru, D., & Haruna, M. (2016). Media and Minority in Nigeria. Retrieved February 21, 2019, from http://www.academia.edu/com
Muromo, B. (2014). The Place of the Visually Challenged in Mainstream Media: The Zimbabwean Case. The Dyke, 8(1).
Mutsiwi, P. (2016). Journalists Urged to Learn Sign Language. Gweru: Chronicle, Midlands Reporter Journalist (4 April). Retrieved March 20, 2022, from https://www.chronicle.co.zw/journalists-urgeed-to-learn-sign-language
Rugoho, T. (2020). Disabled Representation in Digital Media in Zimbabwe. In Education for Democracy 2.0. BRILL. Retrieved January 10, 2023, from https://doi.org/10.1163/97890044484990_006
Shakespeare, T. (1999). A Critical Analysis: Overview of the Media. Retrieved February 21, 2019, from www.disabilityplanet.co.uk/critical-analysis.html
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2024 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this chapter
Cite this chapter
Mutswanga, P. (2024). The Voices of Persons with Sensory Impairment Versus Their Portrayal by Mass Media in Zimbabwe. In: Rugoho, T. (eds) Disability and Media - An African Perspective. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-40885-4_13
Download citation
DOI: https://doi.org/10.1007/978-3-031-40885-4_13
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-031-40884-7
Online ISBN: 978-3-031-40885-4
eBook Packages: Literature, Cultural and Media StudiesLiterature, Cultural and Media Studies (R0)