Abstract
All businesses need information to guide decision-making. Managers trying to understand changing business environments need useable information at the right time. The commercial world is inundated with all kinds of data. That data needs to be converted into useful information so the business manager can make thoughtful decisions. Fundamental to the process is to use statistical methods to gain insight of current operations and future trends.
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Boffa, J. (2023). Market Research. In: AI Assisted Business Analytics. Springer, Cham. https://doi.org/10.1007/978-3-031-40821-2_8
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DOI: https://doi.org/10.1007/978-3-031-40821-2_8
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Publisher Name: Springer, Cham
Print ISBN: 978-3-031-40820-5
Online ISBN: 978-3-031-40821-2
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