Abstract
This chapter discusses the cultural nuances, race, and gender issues that shaped the public discourse and the evolution of sportstainment language brought about by presenters and DJs in South African radio broadcasting services. These reflections are intergenerational and offer audio archival tempos of cultural sound waves by the respective presenters. In equalising these soundbars, the study has selected a few legendary presenters from amongst many talented South Africans. Using an audio lens for both commercial and public broadcaster environments, the paper weaves in the conspicuous racial and gender nuances that formed part of broadcasting history’s development. Radio presenters have, throughout their careers, demonstrated the ability to create new words that remain with listeners and as alluded in the title of this chapter, this is one aspect of history that this chapter considers in light of sports and entertainment radio broadcasting. This research was made possible by NIHSS Funding.
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Notes
- 1.
Shaka kaSenzangakhona, also known as Shaka Zulu, was the founder of the Zulu Kingdom from 1816 to 1828. A great warrior, he was one of the most influential monarchs of the Zulu.
- 2.
King Hintsa was born in 1789 and beheaded in 1835 along the banks of Nqabara river (Lower Mbhandcolo).
- 3.
Orlando Pirates is one of the biggest football clubs in the Premier Soccer League of South Africa. They are also known as The Sea Robbers, Amabhakabhaka, The Bucs, or Happy People.
- 4.
K E Masinga, interviewed by English presenter [Date unknown, circa 1953–1962], SABC Archives, Durban.
- 5.
Also confirmed by Stan Mosia, a former sportscaster, Nololo is the nickname Peter Bacela grew up with and later became part of his narratives in cricket.
- 6.
The South African Broadcasting Corporation launched Radio Bantu in 1960 as a station for African listeners and their different languages
- 7.
The Nagra IS was a small-bodied recorder, used in both film and broadcast applications.
- 8.
Mjikeliso Sibusiso is the author of Being a Black Springbok: The Thando Manana Story and Sports24 Deputy Editor.
- 9.
Chippa Mpengesi is the owner and the Chairman of the Chippa United Football Club.
- 10.
Vusi Nova is a South African award-winning musician.
- 11.
Gladys Tsenene was also known as ‘Mama Noforty’, the first black woman to get a boxing promoter’s license under the banner of Rainbow Boxing Promotions, she was based in Port Elizabeth, now known as Gqeberha, and died at age 77.
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Interviews
Bacela, Peter, telephonic interview, 27 March 2022, 12:23.
Manana, Thando, telephonic interview, 24 March 2022, 13:45.
Moloi, Jeff, telephonic interview, 28 March 2022, 19:00.
Mosia, Stan, telephonic interview, 24 March 2022a, 11:57.
Mosia, Thabiso, telephonic interview, 25 March 2022b, 09:56.
Sephaka, Lawrence, telephonic interview, 26 March 2022, 16:45.
Wotshela, Nada, telephonic interview, 20 March 2022, 18:15.
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Kadi, P. (2024). The Shibobos, Dadas, and Dummies: A Reflection on Cultural Nuances, Race, and Gender in Sports and Entertainment Radio Broadcasting. In: Nkoala, S., Motsaathebe, G. (eds) 100 Years of Radio in South Africa, Volume 1. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-40702-4_8
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