Abstract
The gender gap in public relations firms has probably been brought about by under representation of qualified women in leadership positions. In the light of global agitation for gender equality, it becomes imperative to have equal representation of both men and women in leadership positions in Public Relations firms, towards the achievement of peace and development in the profession. In an effort to seek factors affecting leadership opportunities for women in Nigeria’s public relations firms, this study explored the reasons for the invincible obstacles women face specifically in the consultancy practice of public relations in Nigeria and suggested solutions that would enable women advance to top positions. The attributes and contributions women make that qualify them for top positions were examined.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Akokuwebe M., & Okafor, E. (2015). Women and leadership in Nigeria: Challenges and prospects. Retrieved November 12, 2015, from http://www.iiste.org/Journals/index.php/DCS/article/view/19651/20120
Aron, I. (2015). Why are there so few female leaders in PR?. Retrieved November 16, 2015, from http://www.prweek.com/article/1337610/why-so-few-female-leaders-pr
Ballakrishnen, S., Fielding-Singh, P., & Magliozzi, D. (2018). Intentional invisibility: Professional women and the navigation of workplace constraints. Sociological Perspectives, 1–19. Retrieved May 19, 2022, from https://us.sagepub.com/en-us/journals-permissions
Caliper Research and Development Department. (2014). Women leaders research paper. Prepared by: The Caliper research and development department. Retrieved November 15, 2015, from https://www.calipercorp.com/home-3/banner-women-leaders-white-paper/
Geyer, V. (2008). Public relations: A role for women? Proceedings of the 66th New York State. Retrieved October 25, 2015, from http://docs.rwu.edu/cgi/viewcontent.cgi?article=1038&context=nyscaproceedings
Harris, H. (2009). Women’s role in international management, international human resource management. Sage Publications.
Hora, E. A. (2014). Factors that affect women participation in leadership and decision ‘Making Position’. Asian Journal of Humanity, Art and Literature, 1, 97–117.
National Population Commission. (2006).
Okurame, D., (2006). Career outcomes of job experience and gender occurrence of mentoring. Ibadan Univ. 4(2): 21. Retrieved October 14, 2015, from http://ijebcm.brookes.ac.uk/documents/vol06issue2-paper-04.pdf
Owen, C. & Todor, W., (2003). Attitudes towards women as managers: Still the same few women hold executive positions.
Piterman, H. (2008). The Leadership Challenge: Women in Management. Retrieved November 16, 2015, from http://www.dss.gov.au/our-responsibilities/women/publications-articles/economic-independence/the-leadership-challenge-women-in-management?HTML
Place, K. R. (2011). Power and gender at the crossroads: A qualitative examination of the nexus of power and gender in public relations. Retrieved January 8, 2016, from http://www.prismjournal.org/fileadmin/8_1/Place.pdf
Shah, A. (2015). Why aren’t there more female CEO’s in PR?. Retrieved October 10, 2015, from http://www.holmesreport.com/long-reads/article/why-aren%27t-there-more-female-ceos-in-pr
Sotunsa, M. E. (2018). Gender matters and the cultural dilemma in African literature; 22nd Inaugural Lecture of Babcock University. Thursday 3rd May, 2018.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this chapter
Cite this chapter
Jegede, O.O., Adekoya, H.O., Olojo, F. (2023). Gender Issues in the Nigerian Public Relations Profession. In: Sotunsa, M., Yakubu, A.M. (eds) Nigerian Women in Cultural, Political and Public Spaces. Gender and Cultural Studies in Africa and the Diaspora. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-40582-2_7
Download citation
DOI: https://doi.org/10.1007/978-3-031-40582-2_7
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-031-40581-5
Online ISBN: 978-3-031-40582-2
eBook Packages: Social SciencesSocial Sciences (R0)