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Understanding Privacy Violation and Fairness Perception of Job Seekers Using Social Media

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Paradigm Shift in Business

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Abstract

Job search with social media offers a wider range of opportunities to job seekers. However, the job seekers' use of social media is impacted by concerns over privacy and fairness, nested in experiences with procedural justice and privacy violations. This study examines how job seekers' perceptions on procedural justice and privacy violation affect their perceptions on fairness and thus their intention to utilize social media in job search. The study uses a structural equation model in the Theory of Reasoned Action to understand the influence of privacy affecting factors on job seekers' intention and actual use of social media. The study findings indicate privacy violation as a critical determinant that negatively affects procedural justice, fairness perception, and intention to use. Further, procedural justice and privacy violation, while having a direct effect on intention to use, have a stronger indirect influence on intention to use, mediated by fairness perception. The study provides insights for employees and employers on addressing privacy concerns.

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Authors and Affiliations

  1. International Management Institute Bhubaneswar, Bhubaneswar, India

    N. V. Subbarao, Bindu Chhabra & Manit Mishra

Authors
  1. N. V. Subbarao
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  2. Bindu Chhabra
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  3. Manit Mishra
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Correspondence to N. V. Subbarao .

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Editors and Affiliations

  1. EGADE Business School, Mexico City, Mexico

    Rajagopal

  2. International Management Institute, Bhubaneswar, Odisha, India

    Ramesh Behl

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Subbarao, N.V., Chhabra, B., Mishra, M. (2023). Understanding Privacy Violation and Fairness Perception of Job Seekers Using Social Media. In: Rajagopal, Behl, R. (eds) Paradigm Shift in Business. Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-40439-9_2

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