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Spaces for Datafication: How Datafication Transforms Media Industries

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Part of the Future of Business and Finance book series (FBF)


As digital networked technology is ubiquitous, digital data increasingly plays a growing role in organizational decision-making and media management. Against this background, this chapter examines datafication as a useful framework for understanding current media transformations, arguing that datafication is not one homogeneous process but rather a body of different but connected and interdependent processes. It identifies five “spaces” in media industries where datafication plays an important role: content production, content distribution, sales and marketing, management, and the space between industries. Finally, the chapter discusses implications and ambiguities.


  • Data
  • Datafication
  • Media management
  • Organization
  • Resources

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Correspondence to Aske Kammer .

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Kammer, A. (2023). Spaces for Datafication: How Datafication Transforms Media Industries. In: Godulla, A., Böhm, S. (eds) Digital Disruption and Media Transformation. Future of Business and Finance. Springer, Cham.

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