As digital networked technology is ubiquitous, digital data increasingly plays a growing role in organizational decision-making and media management. Against this background, this chapter examines datafication as a useful framework for understanding current media transformations, arguing that datafication is not one homogeneous process but rather a body of different but connected and interdependent processes. It identifies five “spaces” in media industries where datafication plays an important role: content production, content distribution, sales and marketing, management, and the space between industries. Finally, the chapter discusses implications and ambiguities.
- Media management
This is a preview of subscription content, access via your institution.
Tax calculation will be finalised at checkout
Purchases are for personal use onlyLearn about institutional subscriptions
Anderson, C. W. (2011). Between creative and quantified audiences: Web metrics and changing patterns of newswork in local US newsrooms. Journalism, 12(5), 550–566. https://doi.org/10.1177/1464884911402451
Ang, I. (1991). Desperately seeking the audience. Routledge.
Apfelbaum, S., & Cezzar, J. (2014). Designing the editorial experience: A primer for print, web, and mobile. Rockport.
Bell, E., & Owen, T. (2017). The platform press: How Silicon Valley reengineered journalism. Tow Center for Digital Journalism, Columbia Journalism School. https://doi.org/10.7916/D8R216ZZ
Busch, O. (2016). Programmatic advertising: The successful transformation to automated, data-driven marketing in real-time. Springer. https://doi.org/10.1007/978-3-319-25023-6
Diakopoulos, N. (2019). Automating the news: How algorithms are rewriting the media. Harvard University Press.
Guaglione, S. (2022). The Atlantic introduces dynamic paywall with varying prices as it hopes to attract 1 million subscribers. Digiday. https://digiday.com/media/the-atlantic-introduces-dynamic-paywall-with-varying-prices-as-it-hopes-to-attract-1-million-subscribers/
Hansen, H. K. (2015). Numerical operations, transparency illusions and the datafication of governance. European Journal of Social Theory, 18(2), 203–220. https://doi.org/10.1177/1368431014555260
Kammer, A. (2013). The mediatization of journalism. MedieKultur, 29(54), 141–158. https://doi.org/10.7146/mediekultur.v29i54.17385
Kammer, A. (2021). Resource exchanges between mobile news apps and third-parties. Digital Journalism. Advance online publication. https://doi.org/10.1080/21670811.2021.2000455
Kennedy, H., Poell, T., & van Dijck, J. (2015). Data and agency. Big Data & Society, 2(2), 1–17. https://doi.org/10.1177/2053951715621569
Kitchin, R. (2014). Big Data, new epistemologies and paradigm shifts. Big Data & Society, 1(1). https://doi.org/10.1177/2053951714528481
Kitchin, R., & McArdle, G. (2016). What makes Big Data, Big Data? Exploring the ontological characteristics of 26 datasets. Big Data & Society, 3(1), 1–10. https://doi.org/10.1177/2053951716631130
Kristensen, L. M. (2021). Audience metrics: Operationalizing news value for the digital newsroom. Journalism Practice. Advance online publication. https://doi.org/10.1080/17512786.2021.1954058
Küng, L. (2017). Going digital: A roadmap for erganizational transformation. Reuters Institute for the Study of Journalism.
Lindskow, K. (2016). Exploring digital news publishing business models: A production network approach. Copenhagen Business School.
Lycett, M. (2013). ‘Datafication’: Making sense of (big) data in a complex world. European Journal of Information Systems, 22(4), 381–386. https://doi.org/10.1057/ejis.2013.10
Maguire, J., Langstrup, H., Danholt, P., & Gad, C. (2020). Engaging the data moment: An introduction. STS Encounters, 11(1), 5–25.
Mayer-Schönberger, V., & Cukier, K. (2013). Big data: A revolution that will transform how we live, work, and think. John Murray.
McManus, J. H. (1994). Market-driven journalism: Let the citizen beware? Sage.
Møller, L. A. (2022). Recommended for you: How newspapers normalise algorithmic news recommendation to fit their gatekeeping role. Journalism Studies, 23(7), 800–817. https://doi.org/10.1080/1461670X.2022.2034522
Napoli, P. M. (2011). Audience evolution: New technologies and the transformation of media audiences. Columbia University Press.
Nielsen, R. K., & Ganter, S. A. (2018). Dealing with digital intermediaries: A case study of the relations between publishers and platforms. New Media & Society, 20(4), 1600–1617. https://doi.org/10.1177/1461444817701318
Petre, C. (2021). All the news that’s fit to click: How metrics are transforming the work of journalists. Princeton University Press.
Schäfer, M. T., & van Es, K. (2017). The datafied society: Studying culture through data. Amsterdam University Press. https://doi.org/10.5117/9789462981362
Schmidt, C. (2018). Zetland’s members asked for an audio version – and now it’s more popular than their written stories. NiemanLab. https://www.niemanlab.org/2018/05/zetlands-members-asked-for-an-audio-version-and-now-its-more-popular-than-their-written-stories/
Sjøvaag, H. (2022). The markets for news: Enduring structures in the age of business model disruptions. Routledge.
Srnicek, N. (2016). Platform capitalism. Polity Press.
Usher, N. (2016). Interactive journalism. Hackers, data, and code. University of Illinois Press.
van Dijck, J. (2014). Datafication, dataism and dataveillance: Big Data between scientific paradigm and ideology. Surveillance & Society, 12(2), 197–208. https://doi.org/10.24908/ss.v12i2.4776
Wernerfelt, B. (1984). A resource-based view of the firm. Strategic Management Journal, 5(2), 171–180.
Zuboff, S. (2019). The age of surveillance capitalism. The fight for a human future at the new frontier of power. Profile Books.
Editors and Affiliations
© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this chapter
Cite this chapter
Kammer, A. (2023). Spaces for Datafication: How Datafication Transforms Media Industries. In: Godulla, A., Böhm, S. (eds) Digital Disruption and Media Transformation. Future of Business and Finance. Springer, Cham. https://doi.org/10.1007/978-3-031-39940-4_10
Publisher Name: Springer, Cham
Print ISBN: 978-3-031-39939-8
Online ISBN: 978-3-031-39940-4