Abstract
This chapter studies video abstracts in the field of mathematics to show how the new opportunities offered by the multimodal digital environment help researchers personalise their papers and extend the reach of scientific research. The study is based on a small corpus of 16 video abstracts published online in the Journal of Number Theory (Elsevier). Adopting a genre analysis (Swales, Genre analysis. English in academic and research settings. Cambridge University Press, 1990) and multimodal analysis (Kress, Multimodality: A social semiotic approach to contemporary communication. Routledge, 2010) perspective and drawing on previous research on video abstracts (e.g. Spicer, Exploring video abstracts in science journals: An overview and case study. Journal of Librarianship and Scholarly Communication, 2(2), eP1110, 2014; Liu, Research video abstracts in the making: A revised move analysis. Journal of Technical Writing and Communication 2020, 50(4), 423–446. https://doi.org/10.1177/0047281619894981, 2020, Video or perish? An analysis of video abstract author guidelines. Journal of Librarianship and Information Science, 1–9. https://doi.org/10.1177/09610006211006774, 2021; Coccetta, Medical video abstracts and their subgenres: A phase-based approach to the detection of generic structure patterns. European Journal of English Studies, 25(3), 316–333. https://doi.org/10.1080/13825577.2021.1988264, 2021), this study proposes a typology of video abstracts according to the interplay between the oral and visual components involved and identifies the core and optional rhetorical moves of the genre. The rhetorical moves of video abstracts are compared to those of printed abstracts. The analysis also considers the role of personality and direct address to the listener and their impact on the interaction between the researcher(s) and the audience and the promotion of the author and the article content.
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Dontcheva-Navratilova, O. (2023). Video Abstracts for Increasing Researcher Visibility. In: Plo-Alastrué, R., Corona, I. (eds) Digital Scientific Communication. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-38207-9_8
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