A Study on Changing Consciousness of Post Coronavirus Pandemic in Fashion Society and Use of Digital Technology

Abstract

In recent years, the demand for EC has increased in the apparel industry due to the coronavirus pandemic. Previous researches have focused on trends in the fashion industry and researched consumer purchasing consciousness in the coronavirus pandemic. In response to the current situation of becoming post coronavirus pandemic, we conducted an ongoing research of consumer purchasing consciousness, and compared and study the trends. This discussion refers to sales trends in the apparel industry during the coronavirus pandemic. And the websites at EC are increasingly using digital services that utilize the latest technologies such as AI, VR, augmented reality, and Metaverse. Previous researches have also shown that the use of VR through smartphone applications is effective. One of the most obvious changes is virtual fashion service by smartphone, but at the same time, the hassle of trying on clothes in store is becoming apparent. Based on the status of those domestic and overseas digital services that utilize fashion tech, we tried to develop a smartphone application. By extension, we will consider whether the increased attention world of Metaverse will have an impact on the fashion industry. Digital Transformation in the apparel industry at reality would increase efficiency in design, production, distribution, sales, and inventory control. Therefore, from the perspective of Environmental, Social and Governance investment in light of the Sustainable Development Goals, we will study the information society of the future fashion tech.