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Assessment of the Potential of Viticultural Areas in Serbia as Smart Tourist Destinations

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Young Geographers

Part of the book series: Key Challenges in Geography ((KCHGE))

Abstract

The wine-growing regions of Serbia are mostly related to rural areas, where, especially in developed countries, wine tourism has been highlighted as a product of rural tourism. Most wineries in Serbia are also trying to be innovative by placing new technologies and attractiveness in wine tourism and providing smart tourist services. The aim of this study is to assess and identify the viticultural areas that would have the greatest potential for development into smart wine destinations. By mutual comparative analysis and assessment, the concept of smart tourism destinations is defined as 6A (attractions, accessibility, amenities, available packages, activities and ancillary services) using geographic information system (GIS) and analytic hierarchy process (AHP). The analysis shows that the offer of wine tourism is considered as complementary element of tourism offer. The results highlight that Serbia has the potential for the development of wine-growing districts as a smart tourist destination: most of these areas are located in the poor potentiality zone with a share of 46.88%. Wine-growing district areas with very good potentiality make up only 1.10% and need to be further improved.

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Notes

  1. 1.

    In particular, it should be pointed out that the entire area of the city of Belgrade was not included in the wine-growing areas in the wine-growing territory division in 2015. The part of the city of Belgrade that is in the wine-growing zone is valued.

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Acknowledgements

The research in this paper was funded by the projects; (a) “New strategies for new tourist conflicts in Andalusian historic centres” (UMA20-FEDERJA-005), FEDER Andalusian Operational Program 2014–2020, Spain, and (b) “Residents versus tourists in Andalusian historic centres? Conflicts, strategies and new post-COVID scenarios” (P20_01198), Andalusian Plan for Research, Development and Innovation (PAIDI 2020), Spain.

Funding: (a) “New strategies for new tourist conflicts in Andalusian historic centres” (UMA20-FEDERJA-005), (b) “Residents versus tourists in Andalusian historic centres? Conflicts, strategies and new post-COVID scenarios” (P20_01198), (PAIDI 2020), Spain.

Paper is part of the research financed by the MSTDI RS and agreed according to decision no. 451-03-47/2023-01/200009 from February 3rd 2023.

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Authors and Affiliations

  1. The Institute of Agricultural Economics, Belgrade, Serbia

    Radmila Jovanović

  2. Faculty of Tourism, University of Malaga, Malaga, Spain

    Radmila Jovanović, Fernando Almeida-García & Rafael Cortés-Macías

Authors
  1. Radmila Jovanović
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  2. Fernando Almeida-García
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  3. Rafael Cortés-Macías
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Correspondence to Radmila Jovanović .

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Editors and Affiliations

  1. EUROGEO, Waardamme, Belgium

    Gert Ruepert

  2. University of Nova Gorica, Vipava, Slovenia

    Tijana Ilić

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Jovanović, R., Almeida-García, F., Cortés-Macías, R. (2023). Assessment of the Potential of Viticultural Areas in Serbia as Smart Tourist Destinations. In: Ruepert, G., Ilić, T. (eds) Young Geographers. Key Challenges in Geography. Springer, Cham. https://doi.org/10.1007/978-3-031-35723-7_12

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