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The Effect of Color on the Visual Search Efficiency of Mobile Travel Service APP in Night Mode

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Human Interface and the Management of Information (HCII 2023)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 14016))

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Abstract

Objective Through the study of color on human visual search efficiency in night mode, and the design practice and evaluation with the interface of Gaode Map, to derive the influence of color on the visual search efficiency of mobile travel apps in night mode. Methods Taking the visual search efficiency of each representative color in night mode as the main research object, we used the experimental paradigm of joint search and reaction-time search, wrote the experimental program through E-Prime 2.0 software, and obtained the physiological behavior data of the subjects with reaction-time test experiment; then we took the interface of Gaode Map app as an example to carry out the design practice of its night mode color optimization; Results Taking the color search efficiency Based on the night mode interface that combines the user needs in the travel service app, the usability of the results of the design practice was confirmed by testing the W3C standard and feasibility analysis. Conclusion By applying the experimental results based on the color search efficiency, the user experience of the travel service APP is optimized.

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Correspondence to Zhijuan Zhu .

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Hou, J., Zhou, X., Zhu, Z. (2023). The Effect of Color on the Visual Search Efficiency of Mobile Travel Service APP in Night Mode. In: Mori, H., Asahi, Y. (eds) Human Interface and the Management of Information. HCII 2023. Lecture Notes in Computer Science, vol 14016. Springer, Cham. https://doi.org/10.1007/978-3-031-35129-7_5

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  • DOI: https://doi.org/10.1007/978-3-031-35129-7_5

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-35128-0

  • Online ISBN: 978-3-031-35129-7

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