Abstract
How companies are perceived by stakeholders is critical for their success. Communication to internal and external parties plays a big role on organization’s reputation, credibility and trustworthiness. But communication is not only based on words and documents. We argue here that the clearest way of communicating is through actions. The actions and decisions of an organization define how the organization is perceived and understood. Acts, more than words, express the values of an organization, its strategy and its priorities. Following that, the best way a company has to communicate it is a good company, is to be a good company. We reflect on three aspects that a good company should possess: efficiency, learning and engagement.
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Alegre, I., Ariño, M.Á. (2023). Strategy and Communication in Organizations. Acts Better Than Words. In: Pfeffermann, N., Schaller, M. (eds) New Leadership Communication—Inspire Your Horizon. Springer, Cham. https://doi.org/10.1007/978-3-031-34314-8_12
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DOI: https://doi.org/10.1007/978-3-031-34314-8_12
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