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Blockchain-Enabled Banking Services and Customers’ Perceived Financial Well-Being: A Structural Nexus

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Advances in National Brand and Private Label Marketing (NB&PL 2023)

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Abstract

Grounded in Transformative Service Research (TSR), this study aims to examine the mechanism by which blockchain-enabled banking determines customers perceived financial well-being (FW). We conclude that blockchain features augment information transparency, which in turn determines customers perceived financial well-being. Data was collected through a survey filled by 283 individuals having bank accounts. The contextual setting of the study was provided by commercial banks operating in Pakistan. The primary data was analyzed through PLS-SEM to explore the direct and indirect relationships among blockchain features (efficiency, security, and regulatory compliance), perceived information transparency, and perceived financial well-being. The evidence points to the fact that: (1) Blockchain features are significant in determining customers’ financial well-being; (2) Information transparency mediates the relationship between these features and customers perceived financial well-being; hence, that (3) Bank managers who embrace the challenging task of improving the perceived financial well-being of their customers, should adopt blockchain technology to enhance information transparency, and accordingly to augment the customers’ financial well-being.

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Author information

Authors and Affiliations

  1. Adnan Kassar School of Business, Lebanese American University, Beirut, Lebanon

    Maya F. Farah

  2. Department of Management Sciences, University of South Asia, Lahore, Pakistan

    Muhammad Naveed

  3. Air University School of Management, Air University, Islamabad, Pakistan

    Shoaib Ali

Authors
  1. Maya F. Farah
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  2. Muhammad Naveed
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  3. Shoaib Ali
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Corresponding author

Correspondence to Maya F. Farah .

Editor information

Editors and Affiliations

  1. Department of Economics and Business, University of Almería, Almería, Spain

    Juan Carlos Gázquez-Abad

  2. Department of Business Administration 1, Business School, University of Granada, Granada, Spain

    Francisco J. Martínez-López

  3. Kenan–Flagler Business School, The University of North Carolina at Chapel Hill, Chapel Hill, NC, USA

    Katrijn Gielens

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Farah, M.F., Naveed, M., Ali, S. (2023). Blockchain-Enabled Banking Services and Customers’ Perceived Financial Well-Being: A Structural Nexus. In: Gázquez-Abad, J.C., Martínez-López, F.J., Gielens, K. (eds) Advances in National Brand and Private Label Marketing. NB&PL 2023. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-031-32894-7_5

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