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#NiUnaMenos: The Story of a Tweet That Revolutionized Feminism and Changed How Media Covers Violence Against Women in Argentina

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Violence Against Women in the Global South

Abstract

Chapter 3 explores how the #NiUnaMenos movement influenced the reporting of violence against women (VAW), most notably regarding femicide in Argentina. The #NiUnaMenos movement started in 2015 with a desperate tweet from a female journalist in Argentina: “Aren’t we going to raise our voices? They are killing us” [Ojeda, [@Marcelitaojeda]. Actrices, políticas, artistas, empresarias, referentes sociales … Mujeres, todas, bah… no vamos a levantar la voz? NOS ESTAN MATANDO [Tweet]. Twitter (2015, May 11)]. What followed was a hashtag that quickly grew into a feminist movement that impelled women’s rights to the top of Argentina’s political agenda and then spread throughout other Latin American countries when millions of women took a stand against gender-based violence. This movement that preceded #MeToo initiated a process of awareness at many levels, of which one is media coverage. This chapter analyzes how five Argentinean news outlets—Clarín, Infobae, La Nación, Página/12, and Perfil—covered VAW between January 1, 2015, and January 31, 2019. Drawing on feminist theory, the study in the chapter analyzed 419 news stories and argued that, in most cases, the news media coverage of femicides in Argentina reproduced gender stereotypes and used victim-blaming language. Chapter 3 found that the media did not contextualize VAW crimes such as femicide as a broader social issue, which places women in a fragile position with their violent partners.

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Notes

  1. 1.

    Between January 1 and April 29, 2022, 134 violent deaths of women, transvestites, and trans people occurred, of which 88 were femicides; 24 were violent deaths related to gender and connected to criminal activity; 16 were violent deaths in the process of investigation; and 6 were femicide suicides. Additionally, 162 femicide attempts also occurred (Mumala, 2022b).

  2. 2.

    In Buenos Aires, the calls increased by 300% in the weeks before the march. Additionally, the free line 144, which receives queries and complaints from all over the country, went from an average of 1000 daily calls to 13,700 (Vallejos, 2015).

  3. 3.

    There were 286 femicides in 2015, 290 in 2016, 295 in 2017, 273 in 2018, 299 in 2019, and 300 in 2020 (La Casa del Encuentro, 2022).

  4. 4.

    The test was performed using the IBM SPSS software (version 28.0.0.0 [190]).

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Acknowledgments

I would like to thank Adolfo Ruiz Ferreira and his work at the Universidad Nacional de Asunción, as well as Tomás Giri at the Universidad de Buenos Aires, who participated in the content analysis and supported the research to make this chapter possible.

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Correspondence to Mariana De Maio .

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De Maio, M. (2023). #NiUnaMenos: The Story of a Tweet That Revolutionized Feminism and Changed How Media Covers Violence Against Women in Argentina. In: Baker, A.J., González de Bustamante, C., Relly, J.E. (eds) Violence Against Women in the Global South. Palgrave Studies in Journalism and the Global South. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-30911-3_3

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