Starting from the problem identification, I have formulated the overall research question (Chapter 1) and defined the framework in which this book aims to answer the research question (Chapter 2). The following paragraphs provide an overview of the research architecture and its stages.

Stage 1 (Part II, Chapter 4)

This first research stage includes the analysis of the context of financial analysts’ text production, based on an ethnographic summary for the years 1989–2014 and on interviews with financial journalists.

Stage 2 (Part II, Chapter 5)

Second, financial analysts’ text products are analysed, drawing on three sub-corpora consisting of company comments in English, German, and Japanese, as well as on one sub-corpus containing company updates in German.

Stage 3 (Part II, Chapter 6)

The third stage focuses on financial analysts’ writing process and retail investors’ reader perspective. The analysis draws on statements from participants in writing courses (Appendix B) and on a retail investor opinion poll.

Stage 4 (Part II, Chapter 7)

In an interim summary, the results from stages 1 to 3 are integrated and discussed. The results provide an empirically grounded answer to the research question and lay the foundation for the problem solution in Part III.

Stage 5 (Part III, Chapter 8)

Starting from the results of Stage 4, the fifth stage develops research-based measures and interventions for practitioners regarding context, product, and process. This includes the identification of good practices and the design of workplace techniques.

Stage 6 (Part III, Chapter 9)

The sixth stage explains and discusses the research-based measures which were implemented with practitioners in real-world setting. The measures include coaching, training, and organisation development.

Stage 7 (Part III, Chapter 10)

In the seventh stage, the chosen measures are evaluated from a practice perspective. The value the measures add to the communication practice of financial analysts is discussed for the levels of the organisation, the domain, and society.

Stage 8 (Part III, Chapter 11)

This last research stage takes stock of the study from a research perspective. It discusses achievements, limitations, and future research.