Abstract
This chapter introduces the overall research question as well as how it will be addressed and answered throughout the book.
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This book identifies problems in financial analysts’ text production and explains why solving these problems benefits theory, practice, and society at large.
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The overall research question is:
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What are the reasons for the actual state of texts, and how can financial analysts reach a different target state if necessary? In Part II, this overall research question is answered from context, product, and process perspectives (Chapters 4–6).
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From a context perspective, I investigate the situation of financial analysts in their team, the bank, in the financial community, and in the financial world in general (Chapter 4).
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From a product perspective, I analyse financial analysts’ text products regarding comprehensiveness and comprehensibility, focusing on argumentative practices (Chapter 5).
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From a process perspective, I shed light on the financial analysts’ writing process and the investors’ needs for understandable investment recommendations (Chapter 6).
Taken together, the answers developed in Chapters 4–6 provide an inclusive answer to the overall research question (Chapter 7). Based on this empirically grounded and inclusive answer, practical measures of how to increase the communicative potential of financial analysts’ recommendations are developed and discussed (Chapters 8–10).
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Whitehouse, M. (2023). Overall Research Question. In: Transdisciplinarity in Financial Communication . New Perspectives in Organizational Communication. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-29115-9_1
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DOI: https://doi.org/10.1007/978-3-031-29115-9_1
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Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-031-29114-2
Online ISBN: 978-3-031-29115-9
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