Abstract
Women have been using cosmetics for ages. Women for ages want to look good, beautiful, and presentable. Today cosmetics products have become a part and parcel of every urban woman. When the woman goes to work, her purchasing power increases, and therefore the consumption rate of cosmetics also increases. As women are the major consumers of cosmetics, the study is only focused to study the behavior of women when it comes to buying and using cosmetics. As per a report published by research and markets, the Indian beauty and personal care market is estimated to be USD 24.53 billion in 2022 and is expected to reach USD 33.33 billion by 2027, growing at a CAGR of 6.32%. Taking this into consideration a study is conducted with special reference to women. The objective of the study is to analyze the purchase behavior, the role of government in regulating the cosmetics industry, and the extent to which unethical activities prevail in the industry.
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Kazim, S., Jaheer Mukthar, K.P., Jamanca-Anaya, R., Cayotopa-Ylatoma, C., Mory-Guarnizo, S., Silva-Gonzales, L. (2023). A Study on Cosmetics and Women Consumers: Government Protective Measures and Exploitative Practices. In: Alareeni, B., Hamdan, A., Khamis, R., Khoury, R.E. (eds) Digitalisation: Opportunities and Challenges for Business. ICBT 2022. Lecture Notes in Networks and Systems, vol 620. Springer, Cham. https://doi.org/10.1007/978-3-031-26953-0_66
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