Abstract
In this chapter, we see with the automotive and insurance cases how sensory profiles influence customers’ priorities and how to use this knowledge to form more accurate adoption predictions. The MAIF story teaches us how to unlearn innovation and with Xiaomi, we see how to build a solid innovation roadmap.
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Derval, D. (2023). Building a Visionary Innovation Roadmap. In: Frontiers in Product Innovation Strategy. Business Guides on the Go. Springer, Cham. https://doi.org/10.1007/978-3-031-25823-7_6
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