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Defining Sustainable Growth Strategies

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Frontiers in Product Innovation Strategy

Part of the book series: Business Guides on the Go ((BUGO))

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In this chapter, we investigate through the bikes and the idol cases, sustainable growth strategies that customers will want to adhere to. We explore with centenarian brand De L’Europe and hidden champion Kärcher how to harness Adaptive Management in order to achieve the best results.

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Correspondence to Diana Derval .

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Derval, D. (2023). Defining Sustainable Growth Strategies. In: Frontiers in Product Innovation Strategy. Business Guides on the Go. Springer, Cham.

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