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Locating Profitable Markets

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Frontiers in Product Innovation Strategy

Part of the book series: Business Guides on the Go ((BUGO))

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In this chapter, we see with the consumer electronics and smart laundry cases how to locate profitable markets in terms of target customers and geographical areas, and we make the most of thinking by analogy and biomimicry to design inspired innovations.

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Derval, D. (2023). Locating Profitable Markets. In: Frontiers in Product Innovation Strategy. Business Guides on the Go. Springer, Cham.

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